Las Vegas - Nevada
Virtual CMO | Host of the YouTube show, "Growth Driven" The Orange County Register referred to me as a “Marketing Expert”. I've been featured in the Huffington Post, BuzzFeed, Entrepreneur, Social Media Today, and other national media outlets. Trained in Hollywood, CA in the early 1990’s.
142 articles
With technology comes automation and an efficiency of your effort. Often with automation and efficiency, our finger comes off the pulse of what is occurring and then we develop an unfortunate disconne...
Most entrepreneurs in all disciplines of marketing and sales are familiar with the idea of working on your business, not just in your business. Another familiar concept and strategy is that residual i...
“When times are good, you should advertise. When times are bad, you MUST advertise.” When a recession hits, marketing is typically one of the first places business owners are tempted to cut. This is a...
There’s nothing like reaffirming your own beliefs and principles. Over this weekend, I attended the 10X Growth Con in Las Vegas, hosted by Grant Cardone. On Saturday, several top speakers shared their...
In context to your branding, marketing and selling strategies and activities, sharing insight represents a deep understanding of your target consumers' attitudes and beliefs, which then connect with t...
While your brand is concentrating on its subtle differences to position itself above your competitors, consumers are mainly concentrating on the many similarities you share with your competitors. Prod...
This is a short summary of how a sustained content marketing campaign will greatly assist your brand to attract new investor opportunities, as well as increase the sale of your products and services....
There is a particular audience that you should initiate an ongoing marketing campaign to: those prospects who engaged with your brand (in-store visit, attended a presentation, spoke with a sales rep,...
No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy. But what types of vid...
One: Live Video It’s the prime time for live streaming, and if you miss the boat, you could be missing out on huge traffic numbers and the ability to create a viral buzz. It’s one of the most genuine...
As we move into second quarter of 2019, you can expect more advertisers to embrace PPC as a multi-channel affair. Because Facebook boasts one of the biggest audiences outside of Google, it will become...
Misestimation of effort. Doing too little - in relation to what financial goal you are attempting to achieve - is absolutely the biggest mistake you’re making with online marketing. Another version of...
Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consider...
I favor the word aberration over words like crazy, insane or stupid . These words, and a few more like them, are so overused and abused; they no longer have any impact when written or spoken in conver...
If you've been considering making videos for a while and are still weighing up your options, here's an idea: Do it. I can't seem to stress this enough but video marketing absolutely needs to be part o...
One: The ability to keep up: With a growing variety of tactics and tools without a single rulebook to follow, businesses are becoming overwhelmed. Most companies find themselves fatigued with too long...
