Las Vegas - Nevada
Virtual CMO | Host of the YouTube show, "Growth Driven" The Orange County Register referred to me as a “Marketing Expert”. I've been featured in the Huffington Post, BuzzFeed, Entrepreneur, Social Media Today, and other national media outlets. Trained in Hollywood, CA in the early 1990’s.
142 articles
I want to share with you a common theme that keeps appearing, one about Financial Sovereignty. Since the chaos of Covid19 hit in early March of 2020, I have been on a quest to rebuild my business mode...
More than 30 million companies use LinkedIn for business. I can say with 100% certainty that your next best client is somewhere on LinkedIn! Because you are allowed to connect with up to 30,000 people...
With technology comes automation and an efficiency of your effort. Often with automation and efficiency, our finger comes off the pulse of what is occurring and then we develop an unfortunate disconne...
One: Quality Resonates Audiences are becoming increasingly wary of the content that they are presented. For that reason, your content should be genuine and transparent. Audiences want quality content...
Books I Have Written Book - Power Branding Secrets: https://www.amazon.com/Power-Branding-Secrets-Customer-Interest/dp/0996313206 Book - Three Degrees of Separation: https://www.amazon.com/Three-Degre...
Since early March of this year, I’ve been steeped in many intense and heart-felt discussions with dozens of business owners, agents, solopreneurs, and displaced people since the quarantine went into e...
Because of my concerted, massive outflow on social media and email from Early March to mid April 2020, I have created more opportunities over that time than the prior 30 weeks - combined. When the SHT...
You can buy attention with advertising. You can beg for attention from the media to give you free PR. You can bug people one at a time to get attention to then get more sales. Or you can earn attentio...
1. Demand that a proper and complete investigation take place regarding why China has been the source of multiple virus outbreaks in two decades. (Corornavirus, SARs, and MAREs). The world demands jus...
Most entrepreneurs in all disciplines of marketing and sales are familiar with the idea of working on your business, not just in your business. Another familiar concept and strategy is that residual i...
I listened to an amazing podcast last night with The New York Times bestselling author, Simon Sinek. It was without a doubt, the most powerful piece of business-strategy advice that I’ve heard since t...
Someday soon, you’ll be out of your quarantine. If you do not have these 7 things after your quarantine is over, then it was not a “lack of time”, but a lack of discipline on your part. One: More Know...
We are truly living in extraordinary times. It’s like we are all living out our own episode of the Twilight Zone. So extraordinary in fact, that we are still reeling emotionally, and potentially suffe...
Like so many, I’m looking forward to getting back to my many routines. From visiting my favorite coffee houses, to going to trade shows, as well as networking with friends and colleagues in my city an...
I have MORE opportunities coming to me right now. Yes, while the world is seemingly falling apart on a global scale. These opportunities are keeping good people at their existing jobs, as well as crea...
Telehealth services are being met with a flood of patients in the wake of the coronavirus pandemic. As hospitals and public officials urge patients with symptoms of Covid-19 to avoid emergency rooms,...
The stock market is in shambles. COVID-19 fears are shaking the economy. It might be time to find your hustle. If it seems like every other person you know has a side hustle, you're probably right. In...
Recessions are scary times. Many people suffer economically and even more worry that they might, too. But for a select group of professionals, a recession may actually be an opportunity to thrive and...
“When times are good, you should advertise. When times are bad, you MUST advertise.” When a recession hits, marketing is typically one of the first places business owners are tempted to cut. This is a...
Anyone can proactively generate positive buzz for their brand through memorable experiences, powerful connections, and intriguing content. Memorable Experiences How you make people feel is more import...
There comes a point where stagnation sets in for anyone in business. You can take yourself only so far in business without the help of others. Enter the business coach. Very rarely do you receive 100...
If buyers were fully aware of the extent of their problem, knew what they needed and had the internal awareness to make the purchase to resolved their challenges, they would have already initiated a p...
Q: How Do You Get Your Phone Ringing With Inbound Leads In 2020? A: Growth Marketing! Growth marketing is purely result-driven. It is a discipline and a series of systems applied by those who work tir...
There’s nothing like reaffirming your own beliefs and principles. Over this weekend, I attended the 10X Growth Con in Las Vegas, hosted by Grant Cardone. On Saturday, several top speakers shared their...
Understanding how much investment - in effort, time and money - is definitely required to improve your influence as a brand. The ladder to improving your brand’s influence is a long one. There are man...
Growth marketers are data-driven pros who work tirelessly to find innovative ways to drive user acquisition, keep existing customers engaged, how to retain them for years, and ultimately turn them int...
Since the mid 1980’s, I have worked in marketing and sales at many levels of responsibilities and duties. Today, I am a Board Member of two rapidly-expanding MedTech companies: ROMTech and OsteoGenesy...
“Making promises and keeping them is a great way to build a brand.” - Seth Godin The key to long-term growth and profitability in business is a continuity to purpose, branding, messaging, sales, custo...
The Era Of Brands Creating a strong brand is more important than it has ever been in history. A strong brand makes you stand-out within packed competitive environments. They create loyalty within fast...
1. Content Without well-crafted, user-friendly content you have nothing to optimize. You cannot rank a website or social channel on Google which is content starved. SEO and content marketing are like...
YPulse ’s insightful predictions, discussed below, are suggestive of a dramatic increase in millennial wealth in the coming few decades. While part of this phenomenon is normal in terms of the traditi...
If you are a business owner or a solo entrepreneur, you know how competitive the business world can be. In order to remain profitable and strong, you need to have your finger on the pulse of modern te...
In context to your branding, marketing and selling strategies and activities, sharing insight represents a deep understanding of your target consumers' attitudes and beliefs, which then connect with t...
While your brand is concentrating on its subtle differences to position itself above your competitors, consumers are mainly concentrating on the many similarities you share with your competitors. Prod...
Author and memory expert Carmen Simon points out the benefit to brands as “binding content to the source”: “Ensure that you’re presenting frequently enough to help someone’s brain bind the content and...
This is a short summary of how a sustained content marketing campaign will greatly assist your brand to attract new investor opportunities, as well as increase the sale of your products and services....
It's been the rage all over social media since last Sunday night. The night comedian, Ricky Gervais , delivered Scorched Earth to the Hollywood elite. Ricky Gervais stuck to his signature awkward and...
Our beloved, subjective opinions or ideology is what inhibits our success in building our brands. For me, changing my opinions and opening my mind to new ideas, strategies, and technologies has been a...
It’s amazing to me to listen to established business people still talk about Facebook, Instagram, and YouTube as if it’s still some fad only for younger people. Facebook, YouTube, Instagram and all th...
A New Year. A New Decade. Will you and I monetize like never before, or do will remain stuck on autopilot? Regardless of the training and skills possessed by an elite member of Seal Team Six, it all c...
There’s a very old maxim in sales: “Whoever asks the questions controls the conversation.” It is the wisdom within this maxim that unlocks an unlimited amount of content. Whether you write books or bl...
Without engaging content, social media is a waste of effort. Without paid advertising, your content will reach very few people. Emailing people is more effective that social media as a top distributio...
The technology to generate sales leads and new customers through social media advertising is mind-boggling. Moreover, our ability to reach and re-market to people across so many media channels represe...
Do you feel that the number of responses you're generating from your Facebook ads is decreasing each and every single day? Are you finding it more challenging to convert people from your Facebook ads...
Video marketing is one of the most powerful marketing tools for 2020. Videos foster engagement, authenticity, trust, and attract new customers. Here are ten reasons why it’s essential for business pro...
Robinhood provides 100% commission-free stock, options, ETF and cryptocurrency trades, and its account minimum is $0 too. Mutual funds and bonds aren't supported, and there's only one account option....
In the arena of marketing, the practice of “repurposing” is using content from one format and converting into another format. For example, one can repurpose the audio portion from a YouTube video and...
The inspiration to write this post came from a piece of sponsored content which I found on Facebook, written and advertised by The Penny Hoarder. The title of this sponsored content is, “Here’s How to...
There is a particular audience that you should initiate an ongoing marketing campaign to: those prospects who engaged with your brand (in-store visit, attended a presentation, spoke with a sales rep,...
When you start out as an entrepreneur, funds are hard to come by and cash flow is sporadic at best. What you and I lack in funds we must make up in hustle and ingenuity. But at some point, you have to...
Nike said Tuesday afternoon its longtime CEO Mark Parker is stepping down, effective January of next year. In a sign of the company’s focus on digital, he will be replaced by John Donahoe, a Nike boar...
Many of us hope, pray, and dream for, even demand, better opportunities, not knowing that we are much closer to our biggest opportunity than we currently believe. Possibly inconceivable at this moment...
Carl von Clausewitz (1780 - 1831) was a Prussian General and Military theorist. He was a rationalist who saw war as a metaphor for life. His famous book, “On War: was unfinished at his death but is wo...
The core elements of what we traditionally have referred to as a “brand” are contained within its visible “brand identity.” The components of the brand identity are created by the business itself. In...
“Your pipeline must always be full. This is at the very basic level of any sales process, but many sales people get lazy and forget to drum up new business. You are always putting new prospects in you...
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman, author of Socialnomics To succeed with...
During 2019 I initiated three significant and strategic changes that will forever shape my company, my brand, and my fortunes for the next 20 years. Initiating these changes at 55 was important as I p...
A friend asked me what’s working for me with LinkedIn. I decided to turn this question into a post, figuring that others may benefit from this information as well. One: Persistence is the most importa...
If you are looking to attract more attention and trust from more consumers, they you need to develop and execute a solid, integrated communications strategy. Branding and content and kissing cousins w...
“Six degrees of separation” is the idea that all individuals are six, or fewer, social connections away from each other. As a result, statements of “... a chain of a friend of a friend ..." can be mad...
In a Harvard Business Review article on "The One Number You Need to Grow," Fred Reichheld wrote that, "the value of any one customer does not reside only in what that person buys ... what they are pre...
No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy. But what types of vid...
There are 7 powerful reasons why most small businesses fail when they try to use Facebook Ads to grow their sales. Which one are you tripping over? 1. Unreal expectations You can't expect referral-qua...
You have the freedom to empower your mind or hinder your mind. The choice is always yours, ultimately. For myself, pot made me extremely tired, uninspired to pursue my biggest ambitions in life, and r...
One: Live Video It’s the prime time for live streaming, and if you miss the boat, you could be missing out on huge traffic numbers and the ability to create a viral buzz. It’s one of the most genuine...
As we move into second quarter of 2019, you can expect more advertisers to embrace PPC as a multi-channel affair. Because Facebook boasts one of the biggest audiences outside of Google, it will become...
Misestimation of effort. Doing too little - in relation to what financial goal you are attempting to achieve - is absolutely the biggest mistake you’re making with online marketing. Another version of...
We all love referrals. Without them, we'd be out of business. The only problem with them is that referrals are hard to scale at will. Recently, I was asked by a prospective client on how to scale his...
Since the dawn of the digital advertising era, marketers have used video advertising for upper-funnel brand awareness and search advertising for lower-funnel direct response. But it does make you wond...
The last decade (hell, just the last five years) we have all seen an incredible shift in the way companies market their products; with social media, video content, search engine optimization, and acce...
This is a scale that we put together to not only score the quality of lead types, but to also demonstrate the progression of actions necessary to elevate their score. A+ Happy, existing client who wan...
Referrals Are Best. What is Second Best? For most businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. Moreover, they are cited by over 90% of business o...
The Access Economy is a business model where goods and services are traded on the basis of access rather than ownership: it refers to renting things temporarily rather than selling them permanently. T...
Today, we are experiencing a fundamental shift in business and how people connect with brands, as well as each other on a global, peer-to-peer basis. In the 1800’s society went through what is referre...
Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consider...
YouTube should become the world's largest community college, packaging and offering it's content into a free 2-year degree program. With over 4 Billion videos watched every day on YouTube, it has beco...
Coming up with great content ideas for your blog or video channel is one of the keys to becoming a successful content creator. Putting time and energy into a bad idea is a waste of your resources and...
Content has quickly become one of the most popular marketing tools for companies to invest in. An effective content strategy can generate better search rankings, higher traffic and onsite engagement a...
Inertia is the resistance of any physical object to any change in its position and state of motion. This includes changes to the object's speed, direction, or state of rest. Your business is a physica...
If you can tell a great story, you can people's mind and grow your influence with audiences and market places. The art of storytelling goes back to the dawn of time. It’s a device that has framed cult...
Links. It's one of the biggest factors to Google's rankings. If you have a lot of links, it's easier to rank. If you have very few links, it's really hard to rank high. The problem with the link build...
Welcome to Authenticity Based Branding . For brands — just as for celebrities, politicians and anyone else in the media spotlight — scandals, PR mishaps and social media slip ups are nearly impossible...
Habit (n.) - 1. a settled tendency or usual manner of behavior. 2. an acquired mode of behavior that has become nearly or completely involuntary. - Webster Dictionary Here's a bad habit or routine you...
Inherent in your last sale is the ability to get your next sale. Like any fruit, your last sale contains the very seeds which will produce many more of its kind. By investing at least 10% of your reve...
I was reading a fascinating article from the Harvard Business Review on the subject of Mission Statements . The article featured Kevin Starr, the executive director of the Mulago Foundation. Mulago ch...
If you want to perform better in search, social media and email marketing, you need to create/curate great content an get it distributed to your targets audiences. Admittedly, this can be a impossible...
Based on research, there are some local SEO keywords you should be leveraging to garner more traffic and new customers. What is Local SEO? Local SEO is an effective way to market your business online....
Why rely on one or two ways to reach clients as individual marketing silos? Leverage the power of Multi-Channel Marketing (MCM) to position your brand as the obvious choice and thus create more custom...
I want to share with you three specific strategies you can deploy to elevate your brand to new levels in 2018. Recently, some insights from marketing leader, Neil Patel, about the top strategies. Abou...
I favor the word aberration over words like crazy, insane or stupid . These words, and a few more like them, are so overused and abused; they no longer have any impact when written or spoken in conver...
Advertising on Reddit: Cost & Strategy Reddit has generated 8 billion page views from nearly 500 million unique monthly visitors. It has thousands of targeted communities organized around every concei...
“Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.” - Forbes Storytelling is the perfect platform to let your brand's personality...
Whether you are a brand new startup or even an established small business, the quickest way to attract new customers is a little-used method that involves forming co-branding relationships with establ...
If you've been considering making videos for a while and are still weighing up your options, here's an idea: Do it. I can't seem to stress this enough but video marketing absolutely needs to be part o...
Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get aske...
One: The ability to keep up: With a growing variety of tactics and tools without a single rulebook to follow, businesses are becoming overwhelmed. Most companies find themselves fatigued with too long...
You have spend money to make money. This is a proven fact. Moreover, you have to leverage money's most important companion: Speed. You have to invest a potion of your money rapidly into those activiti...
For several years, we have offered a service called “Premier Expert.” By creating professional video content, we help you to develop and deploy a simple, yet highly effective, strategy to position you...
One of the biggest falsehoods which business owners claim is, “It’s not in the budget" or "That's way over budget." The fact is this: they have no budget established. A written, proven budget-policy w...
Growing your online influence will lead to more powerful connections, highly-qualified customers, and revenue. The question becomes "How?" Three Growth Strategies You Can Launch Today 1. Grow your con...
