Micah Cash

Creative Director with 17+ years building brand strategy, leading creative teams, and driving measurable business results for outdoor, DTC, and consumer goods brands. Proven track record directing creative vision across all channels—from campaign conception to field execution—while managing cross-functional teams and translating business objectives into compelling visual narratives.

Experience spans brand systems, product-adjacent creative direction (PLM through production), and trend-informed product launches. Consistently delivered director-level output at companies that didn't promote from within. Results include 25–33% lifts in conversion and engagement. US Citizen. Available immediately.

Senior Brand & E-Commerce Designer — de facto Creative Director at Helinox (2023-01 – 2025-01)

Functioned as de facto Creative Director, translating CMO strategy into brand execution and visual direction across all channels and touchpoints.

• Directed comprehensive brand redesign: Established visual direction and brand identity system adopted company-wide; created first comprehensive style guide defining logo usage, typography, color, and design patterns.
• Drove 33% conversion uplift: Directed full redesign of Helinox.com in Figma and Shopify; led creative direction across all digital and e-commerce touchpoints, integrating motion graphics and optimized typography to achieve record quarterly revenue.
• Led high-impact multichannel campaigns: Directed launch campaigns for flagship product redesigns; oversaw Amazon A+ content, social visuals, email graphics, and landing pages that boosted engagement by 28%.
• Ensured omnichannel brand consistency: Unified brand identity across packaging, signage, retail displays, and digital channels; established creative standards that enabled consistent execution across all teams.
• Managed creative direction and production: Directed visual strategy, approved all final creative work, and maintained brand quality standards across digital, social, web, and print materials.

Senior Designer / Creative Lead at Timbuk2 (2014-01 – 2020-12)

Served as primary creative lead and cross-functional director across Marketing, E-Commerce, Wholesale, and Corporate Sales; managed creative team while directing brand strategy and campaign execution.

• Directed trend-informed product launch: Used WGSN trend research to help shape TBH, an entry-priced line targeting a younger demographic; led creative direction and concept development through campaign execution on a lean team with limited marketing budget.
• Directed product creative from concept to shelf: Partnered across the PLM process from concept through production, providing art direction and visual standards for product lines alongside campaign work.
• Scaled and led creative team: Directed a creative team plus contractors; managed priorities across all brand and commercial output; oversaw 12+ campaigns annually on time and on budget.
• Directed multi-year brand evolution: Led logo transition and visual identity refresh; maintained graphic consistency across packaging, e-commerce, corporate sales, and custom products through seamless creative execution.
• Created enduring brand standards: Developed master brand standards system defining precise logo usage, sizing, placement, treatments, and technical specifications down to exact measurements; ensured company-wide adoption and consistency.
• Achieved 25% performance uplift: Leveraged analytics to optimize campaign strategy and visual direction; directed targeted landing pages, emails, and social campaigns that drove measurable lifts in sales and engagement.
• Directed integrated marketing: Collaborated with developers and manufacturing partners on packaging and design strategy; aligned visual direction across print and digital touchpoints for seamless consumer experience.

Senior Web & Digital Designer at Tombras (2020-01 – 2022-12)

Led brand, UX, and e-commerce creative across multiple major accounts; managed visual strategy and campaign direction while collaborating with clients on brand and business objectives.

• Drove 30% revenue and traffic growth: Led visual strategy for RealTruck.com redesign; directed user-research-informed design system and visual direction that delivered post-launch uplift in revenue and traffic.
• Directed brand creative transformations: Created custom typography, motion graphics, and UI design for TX Whiskey and University of Tennessee Medical Center; guided brand alignment and user experience direction.
• Optimized Amazon e-commerce performance: Managed Krusteaz Amazon Brand Store and A+ Content strategy; directed visual systems that improved engagement and conversion by 20–40%.
• Elevated accessibility and usability: Oversaw Drupal-to-WordPress migration with AAA-compliant visual structures and adaptive branding; directed new information architecture improving site-wide usability.
• Led complex information architecture projects: Directed 9-month agile redesign of National Automobile Dealers Association (NADA.org); led creative direction and visual strategy that streamlined navigation and improved member engagement.

Graphic Designer at Freelance (2009-01 – 2014-12)

Advanced to senior level across audio, apparel, and agency environments; shaped visual language and brand direction in the outdoor industry.

• Influenced industry standards: At Triple Aught Design, established topographic linework as deliberate brand element and visual language—an approach now widely adopted across the outdoor sector.
• Pioneered early social community building: At Triple Aught Design, built and led community engagement on Twitter and Facebook in 2012, ahead of social media marketing becoming standard practice—establishing direct brand-to-customer dialogue at a time when most apparel brands weren't there yet.
• Led transparency-driven brand positioning: Directed messaging around Triple Aught Design's Made in America production, communicating clearly what was made, assembled, or cut and sewn domestically—differentiating the brand through transparency rather than vague sourcing claims.
• Built high-impact brand identities: Directed graphic identity systems and web visual strategy for emerging consumer brands; delivered 20%+ engagement lifts through integrated brand direction.
• Directed award-caliber campaigns: Built performance marketing creative across DTC, consumer goods, and agency clients; managed visual strategy for brand launches and seasonal campaigns.