Abi Bainbridge

Digital Marketing & Comms Specialist

Talent

Grand Rapids, City of Grand Rapids, KentMember since July 18, 2022

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About

I’m a communications and digital marketing specialist who empowers mission-driven organizations to connect with their audiences through clear, compelling, and data-driven content. My expertise spans behavioral health, medical writing, and nonprofit marketing, where I combine creativity and strategy to deliver measurable impact.

At Circle Social Inc., I produced SEO-optimized blogs, newsletters, and social campaigns that translated complex research into audience-friendly content — earning top Google rankings, strong engagement rates, and repeat visibility in AI-generated summaries.

Beyond digital content, I’ve served as Team Lead for the PRSSA Bateman Competition, guiding a multi-channel Census awareness campaign that generated 170k+ impressions, 40k+ email opens, and earned coverage across TV, radio, print, and podcasts. My background also includes award-winning reporting, thought-leadership features, and broadcast/podcast interviews, showcasing versatility across formats and platforms.

I’m passionate about blending storytelling and analytics to build trust, drive engagement, and advance meaningful causes. I’m excited to bring this approach to my next role in communications and digital marketing, as well as freelance opportunities.

Experience

Professional Summary

Communications professional with experience in content development, media relations, and social media. Skilled in AP-style writing and digital campaigns; recognized with awards for journalism and campus communications.

Communications Experience

Content Writer, Circle Social Inc., Remote Oct. 2021-April 2022; Dec. 2024-Sep. 2025

Wrote press releases, newsletters, blogs, and web copy for healthcare and recovery clients
Applied APA style, conducted research, and provided editorial feedback to teammates to strengthen content
Produced 10,000+ words of deadline-driven content weekly, ensuring accuracy, clarity, and brand consistency

Reporter and Clerk, LaGrange Standard and News, LaGrange, IN May 2021- Oct. 2021

Reported AP-style news and feature stories, earning recognition from the Hoosier State Press Association
Interviewed local leaders and community stakeholders to produce accurate, engaging coverage of regional issues
Managed public notices and community announcements, ensuring clarity and accessibility of information

Social Media and Student Outreach Coordinator (Student Role), IU DSA, Bloomington, IN May 2019- Dec. 2020

Managed six social media accounts across three platforms, producing content recognized by ACUI
Created short-form video interviews and posts featuring student leaders to highlight campus initiatives
Coordinated outreach events, fostering connections with incoming students, and promoting Division programs

Team Lead, PRSSA Bateman National Case Competition IUB, Bloomington, IN Oct. 2019- May 2020

Led a national case competition team in a Census awareness campaign, integrating digital and in-person outreach
Partnered with city officials, university administrators, and local media outlets to expand campaign reach
Generated more than 170,000 Twitter impressions and reached 40,000+ individuals through coordinated efforts

Marketing and Events Intern, BBBS of South Central Indiana, Bloomington, IN Jan. 2020- Dec. 2020

Produced social media campaigns to boost volunteer engagement and promote community programs
Developed marketing materials aligned with organizational branding to increase visibility of programs and events
Coordinated front-end planning, promotion, and day-of operations for a fundraising event raising $195,000

Additional Experience

Freelance Communications Specialist – Arts & culture features, blogs, and communications projects; supplemented by coursework in digital marketing, design, and creative writing (2022–Present)

Event Coordinator – Holiday Lights Trolley (2024 seasonal) | Administrative Assistant – Senior Solutions Consulting (2023-2024) | Resident Assistant in Media Living Learning Center – IU Residential Programs (2018–2019)