Abraham Amado

Digital marketing professional with training through the Google Digital Marketing & E-commerce Professional Certificate and hands-on experience managing a live digital publication. Applied SEO, keyword research, search-intent analysis, content strategy, audience development, and performance analytics to AI Surveillance & Digital ID, an independent Substack publication. Experienced in analyzing organic search, direct, referral, and platform traffic to understand how audiences discover and engage with content.

Seeking an entry-level or associate Digital Marketing, SEO, Content Marketing, or Marketing Analytics role where I can apply these skills to business growth.

Independent Digital Marketing & SEO Project at AI Surveillance & Digital ID (2025-09 – Present)

Built and managed an independent digital publication focused on AI, surveillance, digital identity, privacy, and emerging technology, using the project as a real-world environment to apply digital marketing and SEO principles.

• Conduct keyword and topic research to identify subjects aligned with audience interests and search demand.
• Apply search-intent principles to develop informational and discovery-focused content.
• Optimize article titles, headings, descriptions, content structure, and topic selection for search visibility.
• Develop long-tail content strategies around emerging AI, privacy, surveillance, and digital identity topics.
• Use content performance data to identify topics and approaches with stronger audience potential.
• Monitor traffic sources, unique visitors, views, subscriber acquisition, and audience behavior using Substack analytics.
• Analyze acquisition across DuckDuckGo, Google, Bing, Ecosia, direct traffic, and Substack referrals.
• DuckDuckGo generated 349 unique visitors, representing 50.14% of tracked unique visitors in the displayed reporting period.
• Generated 217 direct visitors (31.18%), demonstrating experience evaluating both organic discovery and direct audience acquisition.
• Monitored Google, Bing, and Ecosia traffic to compare search-channel performance.
• Analyzed traffic patterns over time to identify spikes, trends, and opportunities for improving content distribution.
• Developed content and distribution strategies designed to move visitors through the marketing funnel from awareness → engagement → subscription.
• Monitored the relationship between traffic acquisition and subscriber growth to identify conversion opportunities.
• Used audience data and content performance to refine topics, messaging, and distribution.
• Built organic audience exposure without relying solely on paid advertising.

Google Digital Marketing & E-commerce Professional Certificate in Digital Marketing & E-commerce – Google (2026-05-16)

High School Diploma – Crean Lutheran High School (2014)