Josh Michael
Lifecycle Marketing
Talent
Franklin, Williamson100 USD/hourMember since March 17, 2025
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About
I've been in lifecycle marketing for almost 20 years. I've worked in healthcare, retail, e-commerce, e-learning industries and more. Platform experience includes:
- Salesforce Marketing Cloud
- Klaviyo
- Listrak
- MailerLite
- Braze
- Iterable
- Customer.io
- Sendgrid
- HubSpot
- Keap
- and more!
Experience
Hi, I’m Josh… I build data-driven lifecycle marketing programs that convert leads, retain customers, and expand LTV. Here are some highlights…
- Built multiple CRM systems driving $1M+ per month
- Industries: Healthcare, Retail, E-comm, E-learning & more
- Leader at two startups from $0 to $100M+ run rate
- Thrives in high-growth, venture-backed environments
- Technical versatility: Quickly adapts to new tools & coding languages
- Highly collaborative cross-functional leader
- Specialties: Data-modeling/segmentation, personalization, multi-channel engagement, lead nurturing, churn prevention, winback, etc.
Education
I studied marketing and psychology in school. I've always been fascinated with consumer behavior and how brands can build trust with their customers… ultimately leveraging that trust into more sales.
