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Josh Michael

Josh Michael

Lifecycle Marketing

Talent
Franklin, Williamson100 USD/hourMember since March 17, 2025
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About

I've been in lifecycle marketing for almost 20 years. I've worked in healthcare, retail, e-commerce, e-learning industries and more. Platform experience includes:

  • Salesforce Marketing Cloud
  • Klaviyo
  • Listrak
  • MailerLite
  • Braze
  • Iterable
  • Customer.io
  • Sendgrid
  • HubSpot
  • Keap
  • and more!

Experience

Hi, I’m Josh… I build data-driven lifecycle marketing programs that convert leads, retain customers, and expand LTV. Here are some highlights…

  • Built multiple CRM systems driving $1M+ per month
  • Industries: Healthcare, Retail, E-comm, E-learning & more
  • Leader at two startups from $0 to $100M+ run rate
  • Thrives in high-growth, venture-backed environments
  • Technical versatility: Quickly adapts to new tools & coding languages
  • Highly collaborative cross-functional leader
  • Specialties: Data-modeling/segmentation, personalization, multi-channel engagement, lead nurturing, churn prevention, winback, etc. 

Education

I studied marketing and psychology in school. I've always been fascinated with consumer behavior and how brands can build trust with their customers… ultimately leveraging that trust into more sales.

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