Trisanne Mcdonald

Lifecycle marketing strategist with 5 years of experience designing, executing, and optimizing multi-channel campaigns that drive acquisition, engagement, retention, and revenue growth. Proven track record in building full-funnel journeys, refining customer segmentation, strategic email planning, and maximizing customer experience. Skilled in aligning marketing automation, CRM insights, and content strategies to deliver personalized experiences that support business goals.

Proficient in HubSpot, Salesforce, Klaviyo, and Mailchimp, with expertise in campaign management, reporting, and optimization.

Email and Lifecycle Marketing Manager - Grown Brilliance - New York, NY

(2025-12)

• Own and evolve the end-to-end lifecycle marketing strategy to increase subscriber engagement, sales conversion, and customer lifetime value (LTV).
• Design and execute complex, multi-touch email, SMS campaigns, and automated workflows across the full customer journey, from acquisition through retention and loyalty.
• Create targeted promotional, educational, and behavior-based email programs that increased revenue growth by an average of 11.2% during sioled high-promotional weeks.
• Build and refine advanced audience segmentation strategies to deliver more personalized, intent-driven messaging aligned with customer needs and buying behavior.
• Own and manage the lifecycle communications calendar, proactively planning campaigns to align with product launches, retail initiatives, and seasonal consumer purchasing trends.

Audience Development Manager - Future US - New York, NY (Remote)

(2023-05 - 2025-10)

• Own end-to-end lifecycle marketing strategy across six B2B divisions, improving subscriber engagement and LTV through personalized welcome, onboarding, and re-engagement campaigns.
• Optimized lifecycle journeys via A/B testing and regular iteration, improving subscriber retention and campaign engagement.
• Daily posting on LinkedIn, X, and Facebook for four sectors of Future B2B brands. Providing thought-leadership, driving wider audience reach, promoting events, and product launches.
• Reduced campaign inefficiencies by streamlining and regularly testing workflows and implementing QA processes, improving deliverability and consistency.
• Partner with content, product, and creative teams to align lifecycle campaigns with audience needs and business objectives.
• Track and report on campaign performance and deliver data-driven recommendations for strategies that drive measurable growth in acquisition, engagement, and retention.
• Managed lifecycle and retention campaigns for 180+ accounts, reaching 400M+ subscribers.
• Reduced new subscriber churn by 5.3% within six months through improved segmentation, messaging, and creative testing.
• Implemented quality assurance checkpoints to ensure email campaign compliance and brand alignment.
• Drive organic audience growth through social strategy, content promotion, and multichannel campaign alignment.

Growth Marketing Strategist - Attentive - New York, NY (Remote)

(2021-08 - 2023-01)

• Built and optimized lifecycle nurture campaigns to improve lead engagement and pipeline acceleration.
• Executed ABM campaigns (1:few and 1:many), including webinars, targeted email, and retargeting, increasing conversion rates by 3.7%.
• Optimized always-on ToFu and Mofu lifecycle journeys by enhancing engagement touchpoints and creating segmented email campaigns that targeted leads based on behavior.
• Developed email strategies that engage and optimize the entire customer journey, from acquisition and nurturing to retention and loyalty.
• Built email sequences (journeys) that support pipeline goals and use behavior-led data to optimize engagement touchpoints.
• Assisted with webinar demand generation, driving inbound lead registration for product value and GTM product events.
• Lead post-event nurture sequences increasing the MQL to SQL pipeline.
• Partnered with design and content teams to produce landing pages, assets, and messaging that aligned with lifecycle goals.
• Supported sales, lead-gen, and customer marketing team initiatives through cross-promotional content, sponsored events, and co-marketing.

Marketing Associate - Charles Albert - Pompano Beach, FL

(2021-05 - 2021-08)

• Created lifecycle email campaigns to build loyalty and drive recurring revenue.
• Managed social accounts, developed branded content, and supported SEO and blog initiatives.
• Conducted competitor analysis to inform marketing proposals and strategy.

Bachelor's of Business Administration - Marketing - Florida International University Miami, FL

Associate of Science - Marketing Management - Broward College Davie, FL