Adam Vetter

A 15 year leader in payments, proven history of creating and scaling payments engines within fintech

Results-driven global payments and product leader with over a decade of experience building and optimizing revenue-generating payment ecosystems for high-growth SaaS and fintech companies.

Currently

Director of Global Payments & Strategy at NewStore, where I launched payments as a core product within six months, negotiated strategic partnerships with Stripe, Adyen, and Worldline, and increased payments ARR by 63% while securing $450K+ in first-year signed revenue and a $1M incentive award for bringing the first client live. Previously VP of Product Strategy and Director of Product at DipJar, where I led the end-to-end development of a cashless donation POS platform, managed gateway and acquirer integrations within a PayFac model, and designed pricing structures that reduced hardware costs while maximizing recurring revenue. Earlier at Toast, I improved enterprise close rates by 34% by developing new interchange-plus pricing models, building forecasting tools, and leading payments training for sales teams.

Known for translating complex payments infrastructure into scalable revenue strategies through cross-functional leadership across product, engineering, sales, and finance

Salve Regina University, History