Scotty Barth
Director of Global Wholesale & Channel Strategy
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About
Global wholesale and channel strategy leader with 15+ years of experience building and scaling international distribution networks for premium consumer brands across Europe, Asia-Pacific, and the Americas.
Most recently served as Director of Global Wholesale at WANDRD, where I led global distribution strategy, commercial programs, and partner execution — delivering ~20% year-over-year wholesale revenue growth in a category where many brands were flat or declining.
My work centers on restructuring distribution, accelerating sell-through, launching new categories, and building scalable wholesale and GTM frameworks, including global retail incentive programs, rebate and MDF structures, direct-from-factory models, and corporate gifting as a B2B growth channel.
Experience
Global wholesale and channel strategy leader with 15+ years of experience building and scaling international distribution networks for premium consumer brands across Europe, Asia-Pacific, and the Americas.
Most recently served as Director of Global Wholesale at WANDRD, where I led global distribution strategy, commercial programs, and partner execution — delivering ~20% year-over-year wholesale revenue growth in a category where many brands were flat or declining.
My work centers on restructuring distribution, accelerating sell-through, launching new categories, and building scalable wholesale and GTM frameworks, including global retail incentive programs, rebate and MDF structures, direct-from-factory models, and corporate gifting as a B2B growth channel.
Education
Graduated from the University of Utah with a major in International Studies - Global Commerce & Trade
