Aidan Keefer

A specialist in communications and organizational strategy driven by a commitment to public service and community impact above all else. A democratic, ground-up leader who injects purpose and energy into every initiative, always leaning into each person's unique potential and talent.

Marketing & Communications Supervisor at Domestic Violence Project (DVP) (2024-01 – Present)

• Spearheaded new media, branding, and content strategy to rapidly expand audience growth and reach by over 300%
• Co-founded and developed a new public policy division, setting strategic priorities and building the foundation for organizational advocacy efforts
• Established ongoing press relationships to highlight organizational achievements in the New York Times, NPR, The Guardian, and more

Senior Content Strategist at S&G Content Marketing (2021-01 – 2024-12)

• Led the ideation, development, production, and distribution of brand and content strategy for clients including Capital One, Trex, Council Advisors, Toast, and more
• Directed marketing, PR, and comms teams in executing award-winning campaigns delivering written, audio, and video production content

Content & Production Coordinator at Fox Corporation (2020-01 – 2023-12)

• Managed and coordinated Emmy Award-winning host Meredith Vieira and local crew for bicoastal game show production
• Oversaw creative planning and production of scripted segments for on-camera and social media placement

Marketing Manager at Arnold Worldwide & TBWA Chiat\Day (2017-01 – 2020-12)

• Supervised multichannel campaigns for clients including Progressive Insurance, the Aspen Institute, and Centrum
• Successfully launched the award-winning "Don't Retire, Kid" campaign with Aspen Institute spokesman Kobe Bryant as well as the long-running Progressive campaign, "Parentamorphosis"
• Built and nurtured client & internal relationships while providing team leadership, strategic direction, and creative support

Social Media Manager (Volunteer) at Damali Vidot for State Representative (2020-01 – 2020-12)

• Wrote, developed, and delegated social media and PR strategy for MA State Representative campaign
• Orchestrated a massive 250% growth in supporters for candidate across digital platforms
• Rapidly expanded campaign outreach and engagement through effective communications strategy

Bachelor of Science in Music – Northeastern University (2012-01 – 2016-12)