Bart Bailey-Gates

Extensive experience in curating impactful customer stories, managing brand reputation, and driving advocacy programs. Proven abilitytocollaboratecross- functionallywithSales,Marketing,andProductteamsto enhance brand perception and sales impact. Adept at leveraging review platforms and advocacy tools to amplify customer voices and strengthen market presence.

Charter Communications, Spectrum Business for enterprise, Stamford, CT

• Developed comprehensive sales enablement materials (battle cards, solution briefs, case studies), enhancing sales effectiveness and shortening deal cycles.
• Collaborated closely with product, sales, and field marketing teams to launch multi-channel demand generation programs, increasing marketing-sourced pipeline by 40% YoY.
• Conducted competitive analysis to identify messaging gaps and position differentiators across cloud-based offerings.
• Regularly assessed campaign performance using marketing analytics, resulting in a 25% improvement in MQL-to-SQL conversion.
• Supported customer briefings and represented the organization at industry events to boost thought leadership and brand trust.

Crossbow Group, Westport, CT (Remote)

• Executed integrated campaigns for B2B tech clients, focused on cloud adoption and digital transformation.
• Refined ABM and GTM strategies based on industry trends, buyer personas, and analyst insights.
• Enabled partner sales efforts with toolkits and content that improved engagement across mid-market and enterprise segments.

Gartner, Stamford, CT

• Created and scaled executive-level marketing programs supporting cloud infrastructure and mainframe technology clients.
• Drove $60M+ in contract value through strategic briefings, events, and messaging alignment with C-suite priorities.
• Led data-driven optimization of marketing programs, increasing client retention and expansion revenue by 35%.

Pitney Bowes, Stamford, CT

• Launched digital campaigns for cloud-based SMB solutions, contributing to a 20% YoY increase in product adoption.
• Built enablement and training programs to support sales execution and market positioning.

UBS Investment Bank, Stamford, CT

• Oversaw global campaign strategy for enterprise technology services, boosting visibility and pipeline conversion.
• Negotiated vendor contracts and managed large-scale event activations and executive outreach initiatives.

EDUCATION

Bachelor of Arts | Political Science & International Studies