Ajith De Silva

A and D Holding

Proprietor/Managing Director

December 2014 – February 2023

• Process Improvement and operations of a business by establishing a business of importing money counting machines, gold checking densimeters, and electronic scales to achieve 35% of the market. 
• Promoting the business to become one of the best service providers within 9 years to more than ten banks and 100 cooperative societies and 1,000 financial institutions, 200 jewelry pawning centers, 40 state government, semi-government institutions, and 10,000 retail market establishments.
• Managed 25 technical staff and 20 sales executive staff providing sales and aftersales services to more than 200 institutions.
• Developed strategic partnerships with the supply chain of 3 top local retail companies.
• Networking by establishing and maintaining long-lasting relationships with more than 200 corporate clients for future expansion plans.
• Facilitated programs to provide product knowledge and training to managers of retail outlets to increase the sales volume by more than 65%.

Head of Business Development

September 2009 - November 2014

• Increased sales volume significantly from 10% to 75% for electronic money counting machines, electronic scales Densimeters, and electronic safes for home and office furniture island-wide.
• Stabilized a deteriorating business establishment into an incredibly lucrative trade within the 1st year.
• Recruited more than 20 sales and marketing employees and coached them in sales and marketing techniques to sell more than 40,000 electronic machines.
• Coordinated and organized 100 different annual promotional events with developers and sales managers.
• Analysed large data sets to identify market trends and prepare presentations achieving a result of 80%.
• Account management of more than 200 customers on an ongoing basis with full responsibility for account management, retention, and growth.
• Work closely with senior-level management to develop and implement effective sales strategies to meet 80% of new sales goals.

Education

G.C.E. Advance level

G.C.E. Ordinary level

Awards Received

• Man of the Year Award from Procter & Gamble
• Merit Award from Procter & Gamble
• Merit Award from Procter & Gamble
• Star Award Competition at Procter & Gamble – 1st runner-up

• WhatsApp
• Zoom
• YouTube

Languages

English

Sinhala

High School Advanced Level