Alana Lane

Hello! My name is Alana Lane. I have a B.A in Psychology and a Human Resources Certificate. I love merchandising! I love traveling to other cities and states! I have over a decade of experience as a Merchandiser. I’ve done remodel merchandising as well as reset merchandising and everything in between.

I am friendly, honest, reliable, and have integrity. I pride myself in having a very strong work ethic.

Here are some of my characteristics that make me an excellent merchandiser:

• Strong attention to detail: I’m a meticulous individual who pays close attention to product placement, visual presentation, and overall store aesthetics. I follow planograms/schematics to a T; making sure everything is in the proper spot. I ensure I am following procedures given to me by my employer.
• Excellent communication skills: I’m able to effectively interact with store managers, colleagues, and customers, conveying information about products and promotions clearly and persuasively. I follow instructions and am a quick learner. I effectively train others new to merchandising.
• Analytical mindset: If necessary, I’m capable of interpreting sales data, market trends, and customer preferences to make informed decisions on product assortment and placement.
• Creativity: I have a flair for visual merchandising, able to create eye-catching displays that attract customers and enhance the shopping experience.
• Time management: I’m skilled at prioritizing tasks, managing multiple projects simultaneously, and meeting deadlines in a fast-paced environment.
• Adaptability: I embrace change and adjust strategies based on evolving market conditions and consumer demands. I enjoy working in a wide range of environments and like change.
• Problem-solving abilities: I can identify issues or challenges that arise and develop practical solutions to ensure smooth operations and maximize productivity.
• Passion for retail: I have and demonstrate a genuine interest in the industry, stay up-to-date with the latest trends, and show enthusiasm for promoting and selling product.

1.) Reset (temp job at Home Depot doing demo and remodel merchandising)

2.) RMSI - Resets at various Safeway Stores in California.

3.) Crossmark - various jobs - most often inventory and audits at Targets and CVS stores.

4.) Apollo - various jobs - Floor and Decor roll outs, Ulta Resets, new store set ups, walgreens remodels, Ace hardware/Hilman jobs, etc.

5.) SASR - various jobs - Best Buy complete remodels and sales support, Advance Auto new store set up, many reset and remodel gigs.

My professional experience involves executing store remodels and resets in various locations.

• Store Remodel Planning: Experience in collaborating with project managers and store management to plan and schedule remodel projects. This includes assessing store layouts, creating planograms, and coordinating with cross-functional teams to ensure a smooth transition during the remodel process.
• Fixture Installation: Proficiency in assembling and installing fixtures, shelves, signage, and displays according to the remodel plan. This involves following guidelines and blueprints, using tools and equipment effectively, and ensuring compliance with safety regulations.
• Product Placement and Organization: Skilled in organizing and arranging merchandise based on planograms and store layouts. This includes stocking shelves, setting up displays, and ensuring products are visually appealing, easily accessible, and aligned with the overall merchandising strategy.
• Inventory Management: Experienced in managing inventory during the remodel process. This includes tracking and documenting merchandise movement, conducting stock audits, and coordinating with store personnel to ensure accurate inventory levels.
• Team Leadership and Communication: Proficient in leading a team of merchandisers during the remodel project. This involves assigning tasks, providing guidance and training, and maintaining open communication to address any issues or challenges that may arise.
• Problem-solving and Adaptability: Demonstrated ability to troubleshoot and overcome obstacles during the remodel process. This includes adapting to changing circumstances, making quick decisions, and finding practical solutions to ensure the project stays on track.
• Compliance and Quality Assurance: Understanding of compliance standards and regulations related to store remodels, such as safety protocols, building codes, and merchandising guidelines. Ensuring that the remodel is completed to the required standards and meets the expectations of the client or company.

Traveling remodel merchandisers often work on short-term assignments in different locations, requiring flexibility, adaptability, and the ability to work independently or as part of a team. The specific tasks and responsibilities may vary depending on the scope and requirements of each remodel project.

Bachelor of Arts in Psychology from San Francisco State University

Human Resources Certification from Mission College in Santa Clara, CA.