Alejandra Torres

Experienced e-commerce and digital marketing professional with expertise in Shopify, social media marketing, and wholesale sales. Skilled in product merchandising, SEO optimization, and brand development across multiple fashion and retail platforms.

Sales Executive at Undisclosed (2026-03 – Present)

• Manage wholesale accounts and maintain relationships with boutiques, specialty retailers, and department store buyers.
• Develop new business opportunities through prospecting, trade shows, and market appointments.
• Present seasonal collections and secure orders while supporting retail sell-through initiatives.
• Coordinate order management, production timelines, logistics, and customer communication.
• Monitor sales performance, retail trends, and customer demand to identify growth opportunities.
• Collaborate with merchandising and design teams by providing buyer feedback and market insights.

E-Commerce Operations & Assistant Wholesale Sales Manager at Fore Collection (2021-10 – 2026-01)

• Managed e-commerce operations across Magento, FashionGo, and Faire platforms.
• Led product merchandising, SEO optimization, product launches, and conversion-focused content development.
• Directed photoshoots, styling, creative production, and digital asset management for e-commerce campaigns.
• Managed CRM processes, invoicing, order fulfillment, and customer communications.
• Executed email marketing campaigns and customer retention initiatives using Mailchimp.
• Represented the brand at MAGIC, Dallas Market Center, and Atlanta Apparel trade shows.
• Trained sales and e-commerce team members while supporting wholesale account growth.
• Produced inventory, sales, and financial reporting to support merchandising and business decisions.

E-Commerce & Digital Marketing Manager at GBYM, Inc DBA Hannah Banana, Sara Sara, Truly Me (2021-09 – 2025-11)

• Managed Shopify and Faire storefronts for multiple children's fashion brands.
• Created SEO-optimized product listings, merchandising strategies, and conversion-focused content.
• Developed digital marketing campaigns across Instagram, Facebook, Pinterest, and Google Business.
• Designed visual content, advertising assets, and brand collateral using Adobe Photoshop and Canva.
• Built and managed influencer marketing and brand ambassador programs.
• Implemented content calendars and social media strategies that increased brand visibility and customer engagement.
• Established foundational brand identity and digital marketing infrastructure for multiple brands.

E-Commerce & Marketing Manager at Incremento, Inc. DBA Peach Love Ca, Fantastic Fawn (2020-12 – 2021-08)

• Managed Shopify and Magento websites across wholesale and retail channels.
• Executed SEO strategies, digital advertising campaigns, and social media marketing initiatives.
• Oversaw product merchandising, marketplace optimization, and online catalog management.
• Created branded content, graphics, and promotional materials to support customer acquisition.
• Managed FashionGo advertising campaigns, product listings, and wholesale merchandising efforts.
• Coordinated influencer partnerships and trade show marketing activities.

Amazon Marketplace Operations & E-Commerce Specialist at 707Street.com (2020-07 – 2020-12)

• Managed Amazon Seller Central and Shopify product listings for large inventory catalogs.
• Conducted Amazon SEO research and listing optimization to improve product visibility.
• Analyzed pricing, sales performance, reviews, and inventory turnover.
• Created product content and visual assets to improve conversion rates.
• Supported fulfillment, shipping, inventory management, and warehouse operations.

E-Commerce & Marketing Coordinator at Something Special LA (2017-10 – 2020-03)

• Managed website, FashionGo, and marketplace product content.
• Developed SEO-optimized product descriptions and merchandising strategies.
• Coordinated product photography, image editing, and digital content production.
• Managed email marketing campaigns and customer retention initiatives.
• Supported trade shows, wholesale sales, and customer service operations.
• Analyzed sales trends and inventory performance to support purchasing decisions.

Administrative Operations & Marketing Coordinator at Three Brother's Upholstery (2008-08 – 2018-10)

• Managed day-to-day business operations, administrative processes, scheduling, and customer communications for a growing service-based business.
• Processed payroll, maintained confidential employee records, and supported basic HR and office administration functions.
• Coordinated customer appointments, service estimates, invoicing, and project scheduling to ensure efficient workflow and client satisfaction.
• Served as the primary point of contact for customer inquiries, providing timely support and maintaining strong client relationships.
• Maintained business records, filing systems, and operational documentation to improve organization and administrative efficiency.
• Monitored inventory levels and managed purchasing of office and operational supplies.
• Developed and managed the company's social media presence across Facebook, Instagram, and other digital platforms to increase brand awareness and customer engagement.
• Created promotional content, advertisements, and marketing materials that helped expand the company's online visibility and local customer base.
• Supported customer retention efforts through ongoing communication, follow-up activities, and relationship management.
• Contributed to process improvements that enhanced office organization, workflow efficiency, and overall customer experience.

B.A. in Anthropology – California State University, LA (2013-01 – 2017-01)

Bachelor's degree in Anthropology – University of California-Los Angeles