Rachel Leung

Luxury marketing professional with 3+ years in eyewear, bringing brand stories to life across store windows, digital channels, and wholesale. At DITA, produced window and in-store display materials for a five-brand portfolio across 11+ flagship stores and 3,500+ wholesale accounts, ran social for a 352K community, and worked on collaboration launches with Who Decides War and Jenna Lyons. Set the retouching and review standards an in-house team of 3 and an 8-person outsourced team worked to.

Drawn to brands where craftsmanship and quality define the product, and where every touchpoint has to carry that through.

Content Creator at Self-employed (2025-07 – Present)

Brands: TFIT (K-beauty), Ollie, Ruffwear, Woof, Lesure Pet, and Pogi's Pet Supplies

• Produce UGC and run affiliate partnerships for beauty and pet brands, working from brand guidelines through self-directed shooting, editing, and final delivery, and adjusting content based on what converts.
• Build and maintain independent pet and lifestyle channels with a combined 3,700+ followers across Instagram and Xiaohongshu (RED), with high performing content reaching 10K–68K+ views.

Graphic Designer, Social & Marketing at DITA Eyewear (2022-01 – 2024-09)

Brands: DITA, DITA Lancier, DITA Epiluxury, DITA Inovati, and Thom Browne Eyewear. Sole in-house designer for the first ten months, then focused on post-production standards and social content as the team grew, working within the marketing team across e-commerce, retail, and wholesale for a five-brand portfolio.

• Originated the winter campaign concept selected for production, pitched through mood boards against other seasonal and limited-edition proposals, and delivered its post-production imagery, social assets, and e-commerce ad resizes.
• Oversaw marketing assets for 8 seasonal campaigns and brand activations across a five-brand portfolio, covering 200+ SKUs and 1,000+ e-commerce, detail, and campaign images.
• Produced launch assets for special releases, including the launch newsletter and detail-shot retouching for the Who Decides War collaboration, e-commerce post-production and press materials for the Jenna Lyons collaboration, and retouching for seasonal color refreshes of DITA bestsellers.
• Designed and produced all POP window and in-store display materials for a global rollout across 11+ flagship stores and 3,500+ wholesale accounts, fulfilling sales rep request forms and coordinating specs and lead times with printing vendors.
• Produced retail and print collateral spanning holiday window vinyls, trade show lightboxes (SILMO, MIDO, OPTI), store-opening trunk show materials, and monthly print advertising for Cigar & Spirits and St. Regis magazine placements.
• Designed B2B sales materials including the brand deck and wholesale preview sheets for sales reps and buyers, plus consumer-facing pieces such as product authenticity cards and store-opening invitations.
• Ran near-daily social content for @DITAEYEWEAR (352K+ followers) and @DITALANCIER (11.3K+), covering campaign launches, product features, holiday content, and recurring story series including Behind the Frame, Seasonal Trends, Click and Hold, and the We Are DITA UGC repost series.
• Designed and adapted advertising assets across paid, e-commerce, and email channels (Google, Meta, Instagram, Shopify, and Klaviyo), keeping messaging and visual treatment consistent from ad to site to inbox.
• Initiated and formalized the brand's retouching guidelines, review criteria, and a color-coded system to track asset status across the pipeline. An in-house team of 3 and an 8-person outsourced retouching team in the Philippines worked to these standards across 8 seasonal campaigns, cutting turnaround by 30–50%.
• Managed creative asset requests, owning post-production and quality control on all e-commerce imagery and channel assets, and reviewing and approving in-house content producer output before launch.
• Onboarded and mentored a junior graphic designer through 1:1s and hands-on creative feedback, teaching retouching from first principles and handing off asset creation for the global POP window program.

Graphic Designer at Design Infini Inc. (2021-12 – 2022-01)

Brands: American Tire Distributors, Gear Off Road, WORX Off Road, Motiv Wheels, Center Line

• Rebuilt MailChimp email templates and produced social marketing content, such as posters, GIFs, and flyers, for automotive brands with a combined 87K+ social following, each adapted to its style guide.

Graphic Artist at UCLA Athletics (2021-04 – 2021-09)

• Designed print and digital materials from brand guides and toolkits, including the "Life of A Bruin 20-21" brochure, a recruitment handbook, and lanyards.

Graphic Design Intern, New Media Operations at ChiHuo Inc. (2021-03 – 2021-06)

• Created content for a Xiaohongshu (RED) food and beverage community targeting APAC and overseas Chinese audiences, generating 4.6K+ likes and shares that supported community growth and user acquisition.

B.A. in Design Media Arts (Minor in Film, Television and Digital Media) – University of California, Los Angeles (UCLA)

Coursework in Digital Marketing & Communications: Integrated Brand Storytelling, Business-Driven Digital Marketing – UC Irvine Division of Continuing Education

Coursework in Brand Identity - Creating an Image – School of Visual Arts (SVA) Continuing Education