Alex Berg

I'm a copywriter and marketer with 15+ years of experience. I have led global product launches (Tetris Mobile), national brand launches (H.K. Anderson), and smaller content marketing campaigns (Cheetos, Chevy Cruze, Keystone Light).

I have team leadership experience, but prefer creative work to management. That said, I take great satisfaction in implementing smoother/more efficient workflows and setting best practices around communication, both internal and external.

I'm proficient in G Suite, with a specialty in Google Sheets- I have built and managed dashboards to track performance of various DTC campaigns on YouTube.

I've worked mainly in the entertainment and gaming industries, doing copywriting and leading various levels of marketing campaigns (global, national, digital). The bulk of my writing has been customer facing, whether scripts, DTC copy, website/blog posts, or technical writing. I have extensive development experience, starting from zero and working with client feedback to develop content that targets specific demographics while also satisfying the campaign's creative objectives.

I have a B.A. in Psychology with a focus on Cognitive Science from Vassar College. While an undergraduate, we did research on the ways in which emotions influence decision making, using EEG scans and neural networks as separate lines of inquiry to our core hypothesis.