Edward Beckwith
Strategic Copywriter, M.B.A.
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About
I’m a strategic copywriter with expertise in digital transformation and AI-driven marketing. I bridge the gap between innovative technology and compelling communication to help brands and consumers connect in authentic ways.
Experience
Senior Copywriter, Publicis Groupe
New York, NY | 2022 to present
⦁ Crafts strategic campaigns and defines Artificial Intelligence processes for major clients including Bank of America, Walmart, and Visa
⦁ Leads junior copywriters, mentoring and fostering creative excellence
⦁ Consistently delivers high-quality content under tight deadlines in a fast-paced agency environment
Lead Copywriter, VCU Enterprise Marketing and Communications
Richmond, VA | 2018 - 2022
⦁ Spearheaded digital-first strategies, increasing engagement across social media platforms by 40%
⦁ Developed comprehensive brand guidelines, ensuring consistency across all university communications
⦁ Collaborated with cross-functional teams to create impactful marketing campaigns for student recruitment and alumni engagement
Copywriter, Hill Holliday
Boston, MA | 2014 - 2017
⦁ Developed clear, compelling copy for QSR and B2B insurance clients, improving customer engagement and sales
⦁ Created engaging digital and in-store content, contributing to a 25% increase in brand favorability
⦁ Collaborated with compliance teams to ensure all marketing materials adhered to regulatory standards
Education
Certificate, Digital Transformation |Massachusetts Institute of Technology, 2024
MBA, Innovation and Entrepreneurship | Virginia Commonwealth University, 2022
BA, Advertising | Virginia Commonwealth University, 2013
