Senior Manager, Addressable Strategy
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Drove $1.5M+ in year over year revenue growth by developing and executing data driven addressable strategies that improved ROI and scaled client investment across key accounts including Tourism Australia, New York Lottery, Legoland, USPS, and Energizer. Led cross functional teams in deploying advanced targeting and segmentation strategies to improve engagement and campaign efficiency while owning client relationships and performance strategy from planning through optimization. Built strategic partnerships with leading platforms including Amazon, Netflix, Disney+, Spotify, and YouTube, unlocking incremental value through brand studies and premium inventory access.
Consistently used performance insights, market trends, and client objectives to refine strategies and drive stronger business outcomes.
Senior Manager, Addressable Strategy - Kinesso
(2022-03 - 2025-06)
Drove $1.5M+ in year over year revenue growth by developing and executing data driven addressable strategies that improved ROI and scaled client investment across key accounts including Tourism Australia, New York Lottery, Legoland, USPS, and Energizer. Led cross functional teams in deploying advanced targeting and segmentation strategies to improve engagement and campaign efficiency while owning client relationships and performance strategy from planning through optimization. Built strategic partnerships with leading platforms including Amazon, Netflix, Disney+, Spotify, and YouTube, unlocking incremental value through brand studies and premium inventory access.
Consistently used performance insights, market trends, and client objectives to refine strategies and drive stronger business outcomes.
Marketing Manager - Intelligent Demand
(2021-01 - 2022-02)
Developed and executed B2B lead generation and account-based marketing strategies across healthcare, cybersecurity, and financial services for clients including Ping Identity, Intermountain Health, and Franklin Templeton. Led LinkedIn and content syndication programs to engage priority accounts and support pipeline growth. Used performance insights to refine strategy, optimize investment, and strengthen campaign outcomes.
Media Manager - Ideas Made Measurable
(2020-09 - 2021-01)
Led media strategy for a web-based platform that enables franchise owners to execute highly localized campaigns. Developed tiered media strategies with partners including Waze and Meta, working closely with internal creative teams to deliver campaigns on tight timelines. Supported national franchise partners including Five Guys, Burger King, Tropical Smoothie Cafe, and A&W while leading a media team and optimizing performance.
Digital Product Analyst - The Denver Post
(2018-03 - 2020-09)
Partnered with regional sales teams and strategists to grow and manage client accounts while identifying opportunities for expanded revenue and product adoption. Collaborated with senior leadership to develop new offerings, including native content advertising, while strengthening campaign operations and supporting the rollout of Salesforce. Recognized with the Support Achiever of Excellence award for outstanding performance and operational impact.
Business Development Representative - Logical Position
(2017-10 - 2018-03)
Managed outbound business development efforts and supported new client acquisition through prospecting, relationship development, and consultative outreach. Worked closely with sales and marketing teams to identify opportunities and build a strong pipeline for prospective clients.
Search Engine Optimization Coordinator - Launch That
(2017-01 - 2017-07)
Supported SEO strategy and execution across client accounts, conducting keyword research, optimizing website content, and monitoring performance. Worked with internal teams to improve organic visibility and align SEO efforts with broader client objectives.
Client Development Intern - IZEA
(2016-05 - 2016-08)
Supported client development and account initiatives within the influencer marketing space, assisting with prospect research, outreach, and campaign coordination. Gained early experience working across clients, creators, and internal teams to support campaign and business development efforts.
University Ambassador - KIND Snacks
(2015-08 - 2016-12)
Represented KIND Snacks on campus through brand activations, sampling initiatives, and student engagement. Supported local marketing efforts while building relationships with students and campus organizations to increase brand awareness and engagement.
B.A. - Human Communication - University of Central Florida (2016)
