Alinna Aspiro

I’m a collaborative marketing and advertising professional who turns ideas into action and drives measurable results. I hold an M.S. in Integrated Marketing and Management Communication, a B.S. in Advertising and Psychology, a minor in Commercial Entrepreneurship, and a Project Management certificate.

I’ve led communications initiatives for large groups and delivered triple-digit growth metrics across multiple companies. I thrive on offering ideas, supporting teams, and creating creative solutions that connect brands with their audiences.

I’m approachable and adaptable, thriving in dynamic environments where creativity meets structure. My experience spans social media strategy, digital campaigns, integrated marketing, communications, and operations, allowing me to wear many hats and make a meaningful impact across projects. I’m passionate about blending storytelling, data, and collaboration to deliver results and drive success.

SpotOn Digital Media, Tampa, FL

Strategic Marketing Intern

• Conducted demographic, psychographic, and competitive analyses to inform market segmentation strategies and campaign recommendations.
• Developed strategic social media content and copy tailored to client objectives to increase engagement and national brand visibility. 
• Designed co-branded B2B proposals and RFP/RFQ decks by collaborating with stakeholders, compiling standardized proposal responses, and supporting new business development to enhance client acquisition efforts.
• Drafted and presented a client gifting strategy, outlining protocols, budget forecasts, process workflows, and external vendor sourcing to increase long-term client retention and relationship management.
• Participated in client strategy sessions focused on go-to-market plans, ideal customer profiles (ICPs), key performance indicators (KPIs), and branding guidelines.

The Hub Co-Working, Tallahassee, FL

Marketing Manager

• Managed budgets for paid media and event marketing, ensuring cost-effective execution.
• Partnered with senior leadership, including the Marketing Associate, Event Coordinator, and Company Partner, to execute cross-departmental priorities and strategic initiatives.
• Led integrated marketing campaigns (e.g., paid ads/media, email marketing, social media platforms, internal signage, etc.) while leveraging analytics to inform leadership decisions, directly contributing to increased leads, 89% occupancy, and maximized return on investment (ROI). 
• Increased Instagram reach by 389.1%, profile visits by 71.3%, and content interactions by 320.9% as well as boosted Facebook reach by 102%, profile visits by 143.1%, content interactions by 1,000%, and follows by 1,200%. 
• Directed high-visibility community engagement events from planning and preparation to on-site coordination and execution, strengthening the company’s visibility and stakeholder relationships.

Vino Beano, Tallahassee, FL

Barista, Bartender, & Host

• Managed opening and closing responsibilities, preparing the team for smooth, streamlined operations.
• Trained new employees on procedures, menu preparation, and customer service standards to maintain consistency and operational efficiency.
• Contributed to the company’s growth from a startup to a local favorite by supporting brand awareness initiatives and fostering customer loyalty through engaging and memorable guest experiences.

Integrated Marketing Intern

• Optimized brand visibility by strategically aligning social profiles and platforms with the company’s branding and messaging, increasing awareness and retention while driving conversions.
• Spearheaded the creation of targeted multi-format content (e.g., graphics, captions, curated photos, specials, events, etc.) to resonate with market segments and distinguish the company from market competitors.
• Enhanced Instagram reach by 306.7%, profile visits by 50.7%, and content interactions by 224.7% as well as expanded Facebook reach by 250.5%, profile visits by 222.6%, and content interactions by 98.1%, showcasing effective content scheduling, management, and optimization. 

Florida State University International Programs, Florence, Italy

ItaliaNoles Staff Writer

• Crafted feature articles and content while upholding journalism ethics and copywriting best practices.
• Pitched and presented editorial ideas during weekly meetings in alignment with publication goals and standards.
• Produced the university magazine, ItaliaNoles issue 14 (Summer 2023 edition), in collaboration with the chief editors, staff writers, lead photographers, design chair, and faculty advisor.

Delta Gamma, Tallahassee, FL

Director of Public Relations

• Served as a liaison to chapter members, alumni, advisors, and campus organizations, representing leadership in external relations. 
• Developed and implemented a comprehensive communication plan for 120+ members, covering internal communication, newsletters, website updates, social media coverage, events, and promotional materials.
• Planned, crafted, and distributed official chapter content across social media, digital, print, and word-of-mouth (WOM) channels to elevate the sorority’s public image.

Aging Solutions, Inc., Tampa, FL

Case Management Intern

• Maintained sensitive legal and financial documentation for clients, ensuring accuracy and confidentiality.
• Fact-checked and proofread annual plans prior to submission to circuit courts and attorneys, supporting compliance with legal standards.
• Assisted in coordinating client care plans by addressing individual welfare needs and collaborating with multiple stakeholders to support personalized service planning and case management.

Florida State University, Tallahassee, FL

Master of Science, Integrated Marketing and Management Communication 

Florida State University, Tallahassee, FL

Bachelor of Science, Advertising and Psychology