Paisley Kaur
Marketing & Advertising Professional
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About
Bridging behavioral science and storytelling to craft campaigns that connect. With a background in Psychology of Brain Science and expertise in digital and cross-channel marketing, I bring a unique perspective to designing audience-driven strategies that resonate emotionally and deliver measurable results. Skilled in managing multimillion dollar budgets, refining audience targeting, and leading cross-functional collaborations, I excel at turning data-driven insights into impactful content and cohesive, high-impact campaigns.
Known for innovation in audience segmentation, testing methodologies, and full-funnel marketing strategies, I create brand experiences that engage, inspire, and drive growth across digital and traditional platforms.
Experience
- Jr Media Planner/Negotiator - EvansHardy+Young
- Assistant Media Planner/Negotiator - EvansHardy+Young
- Digital Marketing Coordinator - UCSB American Marketing Association
- Research Assistant - UCSB Advanced Research Methods Laboratory
- VP of Communications & Events - Society of Undergraduate Psychologists
Education
BS in Psychological & Brain Sciences from UC Santa Barbara
