OWNER at Earth to Alix (2020– Present)
- Founded and managed a digital education and community platform helping creative women to create structure and routines.
- Built Instagram following from 0 to 22,000 through organic content strategy.
- Produced email marketing campaigns with a 33–40% average open rate.
- Planned, shot, and edited photo and video content for digital marketing, brand storytelling, email campaigns, and social media.
- Managed Squarespace website and online customer experience.
MARKETING & COMMUNITY OUTREACH at Soft Landing Space (2022– 2024)
- Connected a local wellness space with the community it served through social media, email marketing, and in-person flyers.
- Planned and executed marketing campaigns for community events, including digital and print flyers and Instagram and Facebook ads.
- Designed print and digital promotional materials, including flyers and online advertisements using Canva.
- Managed social media content calendars and increased audience engagement through storytelling.
MARKETING & DIGITAL SPECIALIST at Ormachea Jewelry (2019-2022)
- Tripled the company's social media following through strategic content creation across Instagram, Facebook, and email marketing.
- Photographed products and launched the company's brick-and-mortar inventory onto a Wix e-commerce platform.
- Managed website content, product listings and online merchandising.
- Tracked campaign performance and audience engagement to inform future strategies.
ACCOUNT EXECUTIVE at ER Marketing (2014– 2019)
- Planned and executed media buying campaigns across print, radio, and digital platforms.
- Managed Google Ads campaigns to increase client visibility and reach.
- Managed social media accounts for multiple nonprofit organizations.
- Designed brochures, advertisements, and other promotional marketing materials.
- Managed multiple projects while ensuring deadlines and budgets were met.
