Alixx Boynton

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Strong work ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Devoted to giving every customer a positive and memorable experience.

Marketing Director and Sales Support at Maschio Gaspardo North America (2023-07 – Present)

• Lead all marketing activities, including social media content creation and event planning.
• Manage customer relationships and resolve inquiries with tact and efficiency.
• Supervise spare parts team and oversee inventory management using SAP.
• Coordinate logistics for machine and spare parts distribution.
• Collaborate with Sales Team as primary customer contact and support dealers and distributors.
• Manage John Deere ASN creation, order uploads, and machine inventory.
• Monitor and improve inventory quality to optimize operations.
• Attend trade shows and industry events in order to build brand awareness among target audience.
• Develop and implement a comprehensive marketing strategy to increase brand awareness.
• Manage relationships with advertising agencies and vendors.
• Negotiate contracts with outside vendors such as printers, photographers, and web developers.
• Coordinate events such as trade shows and conferences to promote products or services.
• Plan advertising campaigns for online, print and other mediums.
• Market products and services at trade shows and promotional events.

Director of Operations at The Doering Team (2017-10 – 2023-06)

• Directed the operations and logistics of a multi-million dollar business.
• Developed and implemented operational strategies to maximize efficiency, reduce costs, and improve customer satisfaction.
• Coordinated activities between different departments to ensure successful completion of projects.
• Created policies and procedures for improved workflow processes.
• Maintained budgeting documents for accurate tracking of expenses.
• Reviewed contracts with vendors to ensure compliance with regulations and terms and conditions.
• Conducted performance reviews for direct reports and provided feedback for improvement opportunities.
• Developed training programs for new employees as well as existing staff members.
• Managed daily operations, including transaction coordination and client communication.
• Developed and implemented marketing strategies across various channels.
• Recruited, trained, and supervised administrative staff.

Technical Writer/Logistic Management Specialist at Science Applications International Corporation (2012-06 – 2017-09)

• Developed technical documentation and manuals from engineering drawings.
• Updated documentation to reflect equipment configuration changes.
• Coordinated with government customers and Marines to ensure accuracy.
• Maintained a Secret Security Clearance and managed vendor relationships.

Logistic Specialist/Technical Writer at EG&G/URS (2010-07 – 2012-05)

• Produced and formatted digitized photos for technical documentation using Adobe Photoshop.
• Compared and researched vendor parts listings and prices for technical maintenance documentation.
• Reconciled part numbers, pricing, and cage codes to ensure accuracy.
• Updated technical documentation to reflect equipment changes and implemented provisioning data for new equipment.
• Produced technical documentation and manuals from engineering drawings.
• Coordinated with vendors to ensure accuracy of parts listings and pricing.
• Maintained document integrity through desktop publishing and word processing programs.
• Assisted with digitized photo formatting and reconciliation of part numbers.

Associate of Arts in Liberal Arts and Sciences – Scott Community College (2010-05)