Kaitlyn Watt
Marketing and Communications Manager
Talent
Richmond, VAMember since July 19, 2026
MarketingCommunicationWritingCanvaPhotoshopWixFinal Cut ProMailchimp
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MarketingCommunicationWritingCanvaPhotoshop
About
Creative and thoughtful individual looking for a work environment where I can take ownership of my role. Interested in expanding my current skill set into a long term position with growth opportunities.
Experience
Bartender at Tazza Kitchen Short Pump (2022-10 – 2026-02)
- Improved bar procedures by writing up a detailed task list
- Exceeded guest expectations by remembering preferences, anticipating needs, tailoring drinks to taste, and sharing humor and enthusiasm
Marketing and Communications Manager at On the Market Properties (2017-12 – 2024-05)
- Increased social media engagement on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube
- Ensured smooth acquisition of new clients by designing print materials including publication ads, flyers, brochures, and postcards using Canva and Photoshop
- Built new company website using Wix to stand out among online competition
- Created short marketing videos using Final Cut Pro
- Sent frequent targeted email campaigns via Mailchimp that exceeded click rate and engagement goals
- Wrote up unique listing descriptions, special features, and articles to generate interest and leads
- Provided frequent and detailed marketing performance reports to clients
- Updated and maintained CRM database and marketing workflows
Server at Ford's Fish Shack - South Riding Location (2019-02 – 2020-02)
- Built strong relationships with guests so they would become my regulars
Market Center Coordinator at Keller Williams Realty Leesburg-Winchester (2017-01 – 2017-10)
- Implemented new system for welcoming and onboarding agents into our office culture
- Created detailed agent handbook as a resource to benefit agents
- Created and executed training classes on Canva for agents
- Coordinated and scheduled office events, trainings, and meetings
- Initiated Facebook Live classes to make trainings accessible to agents outside of the office
- Became go-to office tech support and problem solver for immediate agent needs/questions
Manager at Rodi Salon (2014-11 – 2017-01)
- Wrote procedures to create a better understanding of staff expectations and responsibilities
- Created comprehensive literature on our products and services
- Initiated promotional events, increasing product sales
- Interviewed potential new employees to grow our team
- Managed staff member schedules and concerns to create a better working environment
Skills
Marketing and Communications Manager


