Liyang Yu

Marketing and communications professional with experience supporting institutional branding, outreach, and strategic messaging. Skilled in developing clear, audience-centered communications and collaborating across departments to advance organizational goals. Currently seeking opportunities in the Boston area to contribute thoughtful storytelling, strong project management, and mission-driven marketing within an academic environment.

I have several years of experience in marketing and communications, supporting brand strategy, content development, and integrated campaigns across digital and editorial channels. My work has involved translating complex ideas into clear, accessible messaging, managing cross-functional projects, and collaborating with internal and external stakeholders to strengthen organizational visibility and engagement. I bring a structured, thoughtful approach to storytelling, with a strong focus on audience needs, clarity, and long-term brand consistency.

I hold a Bachelor of Arts degree in Advertising Science from Wenzhou University, where I developed a strong foundation in audience-focused messaging, communication strategy, branding, and creative storytelling.