Amber Guida

UX-focused digital product professional with experience in user experience research, usability evaluation, manual QA testing and project coordination. Skilled in gathering and translating user feedback, evaluating digital experiences and turning findings into actionable product improvements. Brings a strong attention to detail, creative problem-solving skills, an analytical mindset, and user-centered approach.

Holds a Bachelor of Arts with a double major in Psychology and Criminology, providing a strong foundation in understanding user behavior and creating thoughtful human-centered experiences.

Operations & Documentation Coordinator at Titan Industrial Metal Corporation (2025-12 – 2026-07)

• Prepared detailed business quotes, service agreements, and proposals to support business development initiatives
• Created and maintain organized Excel spreadsheets to track project data, timelines, and client information
• Managed documentation processes to ensure data accuracy and consistency across operations
• Coordinated project timelines and follow up with cross-functional team members to keep tasks on schedule

Digital Producer / User Experience at Colenso BBDO (2022-04 – 2024-07)

• Collaborated with designers and developers to support the delivery of digital products and features
• Gathered and documented user feedback to identify usability improvements and feature opportunities
• Improved digital workflows and processes by identifying inefficiencies and recommending solutions

QA Analyst at Colenso BBDO (2022-04 – 2024-07)

• Conducted manual QA and UX evaluations across a portfolio of digital products, including apps, websites, and AR-based experiences
• Created user stories and prioritized the feature backlog to balance user needs, technical feasibility, and business viability
• Developed and managed bug-reduction plans across multiple sprints, improving overall product quality and user satisfaction
• Developed and executed test plans and test cases across QA, UAT/staging, and production environments

Customer Experience Advisor / Trainer at Petspiration Group (2021-02 – 2022-04)

• Coached new hires on delivering empathetic, user-centered customer interactions
• Led call quality sessions focused on improving customer satisfaction and strengthening relationships

Customer Service Representative / Duty Manager / Sales Assistant at Glengarry Wines Ltd. (2018-05 – 2020-12)

Bachelor of Arts in Psychology and Criminology – University of Auckland (2017 – 2020)