Andrew Rauch (Andy)

Client program leader and builder with 18+ years of experience launching digital marketplace programs, driving software adoption, and developing the people and teams who operate them. Proven track record of stepping into ambiguous, early-stage initiatives, defining structure where little exists, translating complex business and technical goals into executable plans, and guiding cross-functional stakeholders to measurable outcomes. Deep expertise in the used vehicle and dealer ecosystem, having operated inside one of the nation's largest automotive marketplaces across retail, wholesale, and dealer channel programs.

Energizes teams through hands-on coaching, clear communication, and a builder's instinct for identifying what clients need before they ask.

Purchasing Manager (Senior Manager) at CarMax Inc. (2022-01 – 2025-01)

Nation's largest used vehicle retailer — 253 locations, $1.3B+ wholesale auction volume

• Guided 700+ associates through a multi-year organizational transformation, designing and deploying structured communication frameworks, role-specific training, and performance dashboards that accelerated adoption and reduced execution errors by 8%.
• Spearheaded rollout of AI-enabled acquisition tools and virtually integration of workflows, achieving 4x buyer throughput, acting as internal program lead from stakeholder alignment through training, launch, and continuous improvement cycles.
• Partnered cross-functionally with Sales, Finance, Logistics, and Operations teams to align on program requirements, surface risks early, and translate strategic initiatives into field-ready execution plans.
• Mentored 7+ senior leaders and contributed to 40+ internal promotions by building a culture of accountability, coaching, and continuous improvement across geographically distributed teams.
• Built customized performance dashboards and standardized reporting that enabled 50% faster issue resolution and improved internal and external Net Promoter Scores.

Dealer Services Manager / Initiative Driver at CarMax Inc. (2020-01 – 2022-01)

Owned full program lifecycle for a first-of-its-kind digital dealer marketplace pilot

• Owned full program lifecycle for a first-of-its-kind digital dealer marketplace pilot launching the Northeast market across PA, NJ, DE, and NY, onboarding 157 dealerships, and achieving 37% platform adoption from concept and framework design through client onboarding, adoption tracking, and scale vs. sunset decisions.
• Served as primary point of contact for 157 dealer clients across a four-state region, building enduring relationships while translating ambiguous program goals into clear workflows, training materials, and adoption strategies that drove a 37% platform adoption rate.
• Led Salesforce CRM design and implementation for the dealer program, defining requirements with product and technical teams, facilitating training for field users, and iterating based on client and stakeholder feedback.
• Created repeatable playbooks and feedback loops that accelerated launch timelines in new markets, enabling the program to move from regional pilot to national scale readiness.
• Benchmarked program performance through data analysis and field experimentation, building business cases that informed executive go/no-go decisions and defined future success metrics.

Senior Buyer at CarMax Inc. (2011-01 – 2020-01)

Established new markets and led team development across multiple departments

• Established 4 new markets and led hiring, onboarding, and development of teams across multiple departments, building operational and human infrastructure from the ground up in each location.
• Developed and delivered in-person and virtual training programs for buyers, sales teams, and field operations, translating complex marketplace strategy into actionable skills and performance habits.
• Deployed digital marketing tools and buyer-facing technology platforms, facilitating adoption through hands-on training, feedback loops, and performance coaching.
• Delivered 20% acquisition rate growth YoY and 10%+ annual sales growth while maintaining disciplined risk and margin management, improving achieved margins by $200/unit annually.

Buyer at CarMax Inc. (2007-01 – 2011-01)

Executed day-to-day supply acquisition and wholesale sales

• Executed day-to-day supply acquisition and wholesale sales, developing foundational marketplace instincts and data fluency across variable market conditions.
• Recognized for team leadership and performance excellence — awarded the CEO's Superlative Award for top performance scores nationally at the annual Presidents Club event.

IT Account Manager at Computer Aid Inc. (2006-01 – 2007-01)

Global IT services firm — Fortune 500 and government clients

• Owned client relationships and service delivery for enterprise IT accounts, coordinating across technical teams, vendors, and stakeholders to ensure service-level commitments and quality standards were consistently met.

Associate Buyer at Tweeter Home Entertainment (2002-01 – 2003-01)

Specialty consumer electronics retailer — mid-to-high-end audio/video

• Led national remerchandising initiative across 80 locations, reducing SKU count by 20% and introducing just-in-time inventory planning that improved turns, cost efficiency, and vendor relationships.

Installation Manager at Tweeter Home Entertainment (1997-01 – 2002-01)

Specialty consumer electronics retailer — mid-to-high-end audio/video

• Led day-to-day operations and people management at multiple high-volume installation locations. Received company-wide Manager of the Year award for efficiency, customer experience, and sales performance.

Bachelor of Science in Business Administration, Marketing – Kutztown University