Andy P

Experienced marketing and ecommerce professional with 20+ years of experience developing and executing digital marketing, ecommerce, customer acquisition, and revenue-growth programs. Hands-on marketer with a strong combination of strategic planning and execution across ecommerce, digital marketing, SEO, SEM/PPC, paid media, email marketing, marketplaces, CRM, analytics, lead generation, and marketing automation. Proven ability to step into established organizations, identify opportunities, build practical marketing programs, and deliver measurable results.

Experienced working closely with Sales, Finance, executive leadership, ownership, agencies, technology partners, and cross-functional teams. Particularly effective in organizations seeking an experienced player-coach who can develop the strategy, execute the program, analyze performance, and improve results without requiring a large team or extensive infrastructure.

Ecommerce Marketing Manager - UNIVERSITY LOFT FURNITURE COMPANY

(2025 - 2026)

Joined as the company's first dedicated ecommerce marketing professional to develop digital marketing capabilities, generate leads, and support the company's planned transition to ecommerce.

• Developed and executed digital marketing programs across SEO, SEM, Google Ads, email, social media, website marketing, and lead generation.
• Created the company's first formal website lead-generation program, introducing a "Connect With Us" call-to-action that generated more than $500K in new sales during 2025.
• Worked closely with Sales to align digital marketing activity with lead generation and revenue objectives.
• Developed and managed marketing campaigns across digital, social, email, traditional media, and approximately 12 trade shows annually.
• Established the company's first Google Ads account and developed the foundation for paid search marketing.
• Used Google Analytics, Hotjar, and other analytics tools to measure website performance, traffic, engagement, and campaign results.
• Developed SEO and SEM strategies to improve website visibility, traffic, and engagement.
• Evaluated website development partners and contributed to the planning and requirements for a future ecommerce and quote-generation platform.
• Managed relationships with marketing agencies, vendors, and external partners.
• Supported the company's broader digital transformation and ecommerce planning initiatives.

Ecommerce & Digital Marketing Manager - RED GOLD TOMATOES - Elwood, IN

Recruited to establish ecommerce and digital marketing capabilities during the disruption created by the COVID-19 pandemic.

• Developed and executed ecommerce and digital marketing programs designed to create new revenue opportunities.
• Launched and scaled the company's Instacart advertising program, driving more than 40x growth in online sales.
• Managed Amazon Seller Central and Walmart Marketplace product listings and third-party ecommerce relationships.
• Developed digital commerce initiatives to complement traditional retail distribution and strengthen the company's online presence.
• Worked directly with company ownership and internal stakeholders to identify and execute digital growth opportunities.
• Used ecommerce and digital marketing data to evaluate performance and identify opportunities for continued growth.

Ecommerce Director - JUSTRITE MANUFACTURING SAFETY GROUP - Indianapolis, IN

Managed ecommerce operations, marketplace performance, and digital marketing initiatives for the ComplianceSigns division.

• Managed ecommerce strategy and day-to-day marketplace performance across Amazon and Google.
• Oversaw initiatives involving product listings, pricing, fulfillment, compliance, marketing, and marketplace optimization.
• Worked with Finance and leadership to evaluate ecommerce performance, profitability, and growth opportunities.
• Supported ecommerce and marketing initiatives across additional Justrite portfolio companies.
• Delivered 176% revenue growth over two years prior to the company's acquisition by Justrite in 2020.
• Developed profitable ecommerce and marketplace initiatives while balancing revenue, operational, and financial objectives.

Ecommerce Marketing Director - ONEMAIN FINANCIAL - Evansville, IN

Progressed through multiple marketing, analytical, and business roles during a 20-year career with the organization.

• Helped establish and scale the company's digital marketing and ecommerce capabilities.
• Developed and executed digital acquisition, marketing, and product initiatives supporting a national business.
• Led a 12-person cross-functional team supporting digital strategy, acquisition, and product marketing.
• Managed an annual budget exceeding $7 million.
• Supported business initiatives associated with more than $600 million in annual personal loan originations.
• Managed marketing strategy and channel development supporting more than 1,400 branch locations across 42 states.
• Developed enterprise approaches to SEO, SEM, paid media, digital marketing, and marketing performance.
• Partnered with business, finance, technology, and operational teams on digital product development and marketing initiatives.
• Earlier responsibilities included Risk Management, Senior Financial Analyst, and Corporate Special Projects Manager, providing extensive experience in financial analysis, business operations, and cross-functional project management.

Bachelor of Science - Finance / Economics - Ball State University