Angela S.

Art Director with ten years of experience shaping refined, design-led visual systems for global luxury and lifestyle brands. I specialize in translating brand narrative into considered, elevated design across print, digital, and campaign touchpoints. Hands-on by nature, I build visual systems that feel intentional, immersive, and aligned with the sensibility of modern luxury experiences.

Independent Art Director - Independent - Jacksonville, Florida

(2021-12)

• Craft visual identities and multi-channel campaigns for international and boutique brands
• Partner with clients to translate creative briefs into high-engagement digital and print systems

Design Lead - Gubi - Copenhagen, Denmark

(2021-09 - 2021-11)

• Directed global brand image across digital channels, print, and experiential touchpoints like international exhibitions and showroom launches
• Partnered with the Head of Digital on the UI/UX and visual strategy for the global e-commerce flagship platform
• Orchestrated typographic and editorial layouts for premium lookbooks, managing high-end print specifications and finishes
• Oversaw post-production workflows, upholding aesthetic integrity and rectifying product variance across lifestyle and e-commerce imagery
• Led and mentored an agile team of external designers, collaborating cross-functionally to hit accelerated global launch timelines

Graphic Designer - Gubi - Copenhagen, Denmark

(2020-09 - 2021-09)

• Directed global brand image across digital channels, print, and experiential touchpoints like international exhibitions and showroom launches
• Partnered with the Head of Digital on the UI/UX and visual strategy for the global e-commerce flagship platform
• Orchestrated typographic and editorial layouts for premium lookbooks, managing high-end print specifications and finishes
• Oversaw post-production workflows, upholding aesthetic integrity and rectifying product variance across lifestyle and e-commerce imagery
• Led and mentored an agile team of external designers, collaborating cross-functionally to hit accelerated global launch timelines

Graphic Designer - Libratone - Copenhagen, Denmark

(2018-09 - 2020-09)

• Conceptualized and executed seasonal campaigns and digital lifestyle content across global social channels
• Partnered with e-commerce and digital directors on a visual content refresh, driving a sold-out product launch within one week
• Designed responsive email communication systems, elevating user experience and increasing click rates by 10%

Art Director - Garia - Copenhagen, Denmark

(2015-09 - 2018-08)

• Led the redesign and implementation of Garia's brand identity across digital, print, and experiential brand touchpoints
• Designed a digital golf cart configurator, improving user experience and generating increased sales leads
• Redesigned the Garia website into an elevated digital experience while leading cross-functional collaboration with web developers
• Directed and executed the visual strategy for the Mercedes-Benz Style x Garia collaboration, designing the print brochure and integrated social campaign for the partnership launch
• Conceptualized, planned and executed lifestyle photoshoots of new products and high profile brand ambassadors such as Ryan Hunter-Reay, Emerson Fittipaldi, and George Strait, enhancing brand storytelling

Designer - Garia - Copenhagen, Denmark

(2015-09 - 2016-08)

• Led the redesign and implementation of Garia's brand identity across digital, print, and experiential brand touchpoints
• Designed a digital golf cart configurator, improving user experience and generating increased sales leads
• Redesigned the Garia website into an elevated digital experience while leading cross-functional collaboration with web developers
• Directed and executed the visual strategy for the Mercedes-Benz Style x Garia collaboration, designing the print brochure and integrated social campaign for the partnership launch
• Conceptualized, planned and executed lifestyle photoshoots of new products and high profile brand ambassadors such as Ryan Hunter-Reay, Emerson Fittipaldi, and George Strait, enhancing brand storytelling

Graphic Designer - HZDG Creative Agency - Washington D.C.

(2014-06 - 2015-08)

• Created print and digital marketing campaigns for clients including Volkswagen and Hilton Hotels, aligning designs with brand strategies and client objectives

Bachelor of Design - Pennsylvania State University (2014)