Deleted User

Bilingual (Spanish/English) digital marketing and social media professional with experience developing and executing social media strategies, digital marketing campaigns, content strategy, and marketing analytics. Experienced managing multi-platform social media campaigns, paid social campaigns, content creation, email marketing, and digital advertising while tracking performance metrics and optimizing campaigns based on data insights. Skilled in content storytelling, audience engagement, analytics reporting, and collaborating with cross-functional teams, agencies, and vendors to execute integrated marketing campaigns.

Marketing Manager at D.R. HORTON (2021-01 – 2025-01)

Developed and executed comprehensive social media and digital marketing strategies across multiple platforms.

• Developed and executed social media strategies across multiple platforms including Instagram, Facebook, LinkedIn, and YouTube to support brand marketing campaigns and audience engagement.
• Managed content strategy including short-form video, storytelling content, educational content, promotional campaigns, and always-on content calendars.
• Created and managed paid social media campaigns including audience targeting, budget allocation, performance tracking, and campaign optimization.
• Analyzed performance metrics including engagement, reach, impressions, conversions, and audience growth; prepared performance reports and optimization recommendations.
• Conducted A/B testing on creative, messaging, and audience targeting to improve campaign performance and engagement.
• Collaborated with marketing teams, designers, content creators, and external agencies to develop and deploy social media campaigns and digital marketing initiatives.
• Managed content calendars and coordinated campaign launches across multiple marketing channels.
• Supported integrated marketing campaigns by aligning social media messaging with broader marketing initiatives and brand campaigns.
• Worked with influencers, content creators, and brand partners on collaborations and promotional campaigns.
• Monitored social media trends, platform updates, and digital marketing trends to implement new strategies and content formats.
• Managed multiple projects and campaigns simultaneously in fast-paced marketing environments.

Marketing Specialist + Sales Support at ACKER-STONE (2006-01 – 2020-12)

Supported digital marketing campaigns and provided marketing and sales support.

• Supported digital marketing campaigns including social media, email marketing, website content, and digital advertising.
• Created digital content including graphics, videos, email campaigns, and marketing materials.
• Assisted with marketing analytics, campaign tracking, and marketing performance reporting.
• Maintained website content and digital listings.
• Assisted with marketing campaigns, events, and promotional initiatives.
• Coordinated with vendors, agencies, and marketing teams to execute marketing campaigns and digital initiatives.
• Assisted with email marketing campaigns and newsletters.
• Maintained marketing calendars and tracked campaign deadlines and deliverables.