Claudia Abbott

Social Media Coordinator and Digital Marketing Specialist with 3+ years of experience driving engagement, conversions, and revenue for consumer and beauty brands. Proven success in content strategy, influencer marketing, paid social campaigns, and e-commerce growth. Highly data-driven, creative, and hands on across organic and paid channels.

Social Media Manager

Reshma Beauty, Gardena, CA | 2022 – 2024

• Owned social media and digital marketing strategy across multiple platforms, driving a 25% increase in followers and a 40% boost in engagement.
• Led influencer marketing campaigns via Aspire IQ, increasing brand visibility by 20% and engagement by 15%through strategic creator partnerships.
• Planned and executed paid social campaigns, resulting in 30% audience growth and sustained increases in reach.
• Drove 15% month-over-month growth in e-commerce sales through content optimization, campaign testing, and performance analysis.
• Developed blog, newsletter, and social content strategy, increasing click-through rates by 10% and overall customer engagement by 20%.
• Collaborated with and guided creative contributors, improving content quality and consistency across channels.

Social Media Coordinator

A&S WEDDING OFFICIANT, Long Beach, CA | 2018 – 2022

• Developed and executed multi-platform content strategies that increased new customer acquisition by 20% and boosted company revenue by 15%.
• Managed daily content across Instagram, Facebook, TikTok, Twitter, and Snapchat, driving a 25% increase in conversions.
• Increased brand awareness and audience growth, resulting in 30% follower growth and 25% higher engagement.
• Analyzed performance metrics and adjusted strategy, improving engagement by 20% and reducing customer acquisition costs by 10–15%.
• Used data insights to optimize content mix, posting cadence, and campaign performance

Bachelor of Arts (B.A.)

Communication & Media Studies

California State University, Long

Beach | 2020

Minor: Public Relations