Angeny Cylet
International Market Consultant (Capstone)
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About
International Business graduate with minors in Marketing and Communication Studies and a 3.3 GPA.
Experience conducting market research, competitive analysis, consumer insights research, brand positioning, and international market entry strategy through consulting and marketing projects. Skilled in Microsoft Excel, PowerPoint, Google Workspace, Canva, and AI-powered business analysis tools. Strong cross-cultural communication, presentation, and project coordination abilities developed through study abroad and team-based business projects.
Experience
International Market Consultant (Capstone) - Naše Klasje
(2026-03 - 2026-05)
- Conducted market research, competitive analysis, and consumer behavior research to evaluate expansion opportunities in the Czech Republic.
- Analyzed market feasibility, business risks, and market entry barriers to support strategic decision-making.
- Developed market entry, pricing, and brand positioning recommendations.
- Presented findings and strategic recommendations in an executive-level presentation.
Marketing Strategy Analyst (Academic Project) - Loro Piana
(2025-09 - 2025-12)
- Conducted market analysis, customer segmentation, and competitor research to identify growth opportunities.
- Developed strategic recommendations to support international brand growth initiatives.
- Collaborated with team members to align recommendations with brand objectives.
Marketing Analyst (Academic Project) - Dior
(2025-09 - 2025-12)
- Analyzed marketing campaign performance and consumer engagement trends across international markets.
- Evaluated brand messaging consistency and recommended improvements to increase engagement and brand awareness.
- Researched consumer purchasing behavior to support marketing strategy recommendations.
International Marketing Consultant (Competition Project) - Koriko
(2025-09 - 2025-12)
- Co-developed an international marketing strategy for global brand expansion.
- Designed cross-cultural positioning and brand storytelling frameworks.
- Awarded 2nd Place for strategic presentation quality and market viability.
- Coordinated project timelines and synthesized research into executive presentation materials.
Education
BBA - International Business - Baruch College, City University of New York (2026-05)
Study Abroad Program - Cross-Cultural Business Focus - Chulalongkorn University, Bangkok, Thailand
