Anna Kennedy

I am a young marketing professional with a diverse background in client relations, campaign management, branding, influencer marketing, and event coordination. Although I'm currently in Central Pennsylvania, I'm looking for my next career to be remote, or hybrid in Arizona or Florida.

Account Manager | Evolvez Agency, Remote 09/24 - Present

• Serve as the first point of contact for 50 content creators via Slack, responding to all questions within 8 hours 
• Present weekly campaign performance analysis and strategy recommendations to our client’s marketing team
• Develop and share 80+ innovative UGC ideas with creators to enhance KPIs, engagement, and overall reach
• Analyze performance data and implement social media strategies to exceed client goals, resulting in contract renewal

• Planned and executed a community networking event for 500+ people, increasing annual attendance by 38%
• Collaborated weekly with the in-house videographer to develop creative assets aligned with brand standards 
• Created compelling marketing materials for community networking events, promotional campaigns, and brand education events
• Negotiated contracts with diverse vendors, including caterers, venues, and entertainment providers, securing optimal pricing and quality for events
• Developed and implemented marketing strategies that increased organic monthly profile activity by +9% 

• Analyzed research findings on market trends and behavioral investing to present to upper management
• Utilized proprietary software to manage and modify financial information of 1000+ client profiles
• Handled 60+ daily inbound and outbound client calls to resolve a wide array of client requests
• Executed 100+ money movement requests, including wire transfers, ACH transfers, and check deposits 

• Analyzed Power BI models containing payroll data of over 1,300 employees to identify errors and fix the model
• Instructed the finance department on computing payroll data through Microsoft Power BI
• Translated financial data containing over 20 software processes to the manager and finance department
• Developed innovative strategies to streamline Power BI functions for more than 50 workers

• Developed meaningful client relationships to increase member retention rates and exceed sales goals by 12%
• Sourced and identified 8 content creators, influencers, and professional athletes who aligned with Restore’s values
• Facilitated and executed 10 experiential and online promotional campaigns to increase brand awareness 
• Managed and updated social media channels, resulting in a 42% increase in organic followers over 6 months

Licenses: Securities Industry Essentials, Microsoft Office Certified Specialist: Excel, Series 7

Technical Skills: Microsoft Excel, Microsoft Power BI, Workday, Salesforce, Powerpoint, Hubspot, Shopify, Canva, Google Analytics, Adobe Creative Suite, Mailchimp, Slack, Hootsuite, Meta Business Suite, Event Planning, Vendor Relationship Management

Arizona State University, Tempe, AZ • Bachelor of Science, Finance (08/2020 - 05/23)