Annah Wyatt

Experienced building digital engagement ecosystems end-to-end that boost NPS and create superfans. Led community strategy, migrations, and operations across SaaS and education platforms. Known for creative problem-solving, visionary leadership, and escalation management. Consistently doubled engagement metrics. Built moderation systems from the ground up that are still used today.

Content Consultant - Self-Employed / Family Business & Select Clients

(2023-05)

Providing social media content & strategies for golf instruction industry clients.

Published Author - Annah Wyatt Fantasy Fiction

(2023-05)

Built and managed reader community, email engagement, and organic audience growth while self-publishing and writing a multi-book series.

Head of Community Success - Publishing.com

(2022-09 - 2023-05)

Led the vision and strategy for multiple digital communities (Facebook Groups), from member experience to programming, events, and content strategy. Trained team on copywriting, persuasive writing, moderation, and tactics for member engagement, time management, and mass communication.

• Achieved a record of 5k active members in one day (up from 2k)
• Increased community upsell revenue by over 20% and member retention metrics

Community & Social Media Manager - Self-Employed, Various Clients

(2021-01 - 2022-10)

Migrated a mastermind group over to Circle.so. Managed a Facebook Group of over 10k members, doubling engagement rates. Created and executed all social media strategies (from scoping to copy, design, and scheduling) for Instagram, Facebook, LinkedIn, and TikTok. Worked with WordPress, Pinterest, and more.

• Increased reach by 14,757% in 2 weeks for a client using social media management, PPC, SEO and metric-driven content marketing strategies

Customer Success Manager - Indio

(2020-08 - 2021-01)

Onboarded new clients. Led cross-team training to maximize platform adoption, resulting in 25% additional feature adoption, reducing renewal time cost for customers by over 50%. Maintained close client contact through email and quarterly reviews, monitored NPS scores, and facilitated feedback loops, driving platform/service improvements across teams, boosting CSAT.

Account & Client Success Manager - Digital Marketing Agencies

(2019-01 - 2020-06)

Managed TD Ameritrade's tactical marketing campaigns and up to 35 SMB clients. Led teams of 6+ members and acted as a project manager. Prepared reports, supported SEO and paid ads efforts, managed a team of copywriters, assisted the CEO and Founder.

BBA - Entrepreneurship & Professional Sales - Baylor University (2013-08 - 2017-05)