Aruna Ch

Adobe professional with over 8+ years of IT experience spanning Adobe Analytics, Adobe Experience Manager (AEM) development, Adobe Experience Platform (AEP), Customer Journey Analytics CJA, and Adobe Journey Optimizer (AJO) implementations across enterprise-scale marketing ecosystems. Led end-to-end implementation of Adobe Experience Platform (AEP), RTCDP, and Adobe Journey Optimizer (AJO) for enterprise-scale, data-driven personalization and customer engagement. Designed and developed XDM schemas, datasets, identity namespaces, and profile-enabled datasets for Real-Time Customer Profile and unified customer data architecture.

Built and managed batch and streaming data ingestion pipelines using AEP connectors, Adobe I/O APIs, REST APIs, and integrations with AWS (S3, Glue, Lambda, Kinesis) and Snowflake. Implemented identity resolution (identity stitching) and cross-channel data integration across web, mobile, CRM, and offline sources. Developed and orchestrated event-driven, real-time and batch customer journeys using AJO across email, SMS, push notifications, and in-app messaging.

Designed journey workflows, decision logic, audience segmentation, and Next Best Action (NBA) strategies to enable personalized customer experiences. Created and activated audience segments using behavioral, transactional, and demographic attributes for targeted marketing campaigns. Configured and optimized Customer Journey Analytics (CJA) and Adobe Analytics dashboards for cross-channel reporting, visualization, and executive insights.

Wrote complex SQL queries for data validation, transformation, data quality checks, and analytics reporting within AEP Query Service and downstream systems. Defined and monitored customer lifecycle KPIs (acquisition, engagement, retention, churn) to drive data-driven marketing strategies. Implemented data governance, data privacy labels, consent management, and compliance frameworks within AEP datasets.

Monitored and optimized data pipelines, ingestion jobs, and system performance, ensuring low latency and high data accuracy. Developed REST API integrations and JSON-based data exchange for seamless data ingestion and audience activation. Collaborated with marketing, product, analytics, and data engineering teams to deliver scalable customer data platform (CDP) solutions.

Documented solution architecture, data models, workflows, and technical specifications, and actively participated in Agile/Scrum ceremonies (sprint planning, backlog grooming).

Adobe AEP/AJO Engineer - Marriott International - MD (Remote)

(2024-07)

Contributed to the implementation of Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) for guest personalization and cross-channel engagement initiatives within a hospitality domain.

• Designed and implemented components of XDM schemas, datasets, and data models to support unified guest profiles across web, mobile, CRM, and offline data sources.
• Developed and supported batch and streaming data ingestion pipelines using AEP connectors, APIs, and integrations with Amazon Web Services (S3, Glue, Lambda, Kinesis) and Snowflake.
• Configured Real-Time Customer Profile, identity namespaces, and assisted in identity stitching to enable cross-channel customer unification.
• Designed and built event-driven, multi-channel customer journeys (email, SMS, push, in-app) in AJO using business rules and decision logic.
• Created reusable journey templates and modular workflows to support scalable campaign execution.
• Integrated AEP and AJO with external systems using REST APIs, Adobe I/O APIs, and JSON-based data exchange.
• Built and activated audience segments using behavioural, demographic, and transactional data across marketing channels.
• Supported Customer Journey Analytics (CJA) and Adobe Analytics configurations by enabling data flows and assisting in dashboard/report creation for cross-channel insights.
• Wrote SQL queries for data validation, transformation, and analysis across AEP datasets and Snowflake.
• Assisted in defining and tracking customer lifecycle KPIs (acquisition, engagement, retention) for campaign performance measurement.
• Followed data governance and privacy practices, including applying data usage labels and supporting consent management requirements.
• Monitored data ingestion pipelines, troubleshot failures, and performed data validation to ensure data quality and consistency.
• Collaborated with cross-functional teams including marketing, data engineering, and product teams to translate business requirements into scalable technical solutions.
• Participated in Agile ceremonies, design discussions, and maintained documentation for data flows, architecture, and implementation details.

Adobe Experience Platform (AEP) Developer - Bounteous - TX (Remote)

(2021-12 - 2024-07)

• Implemented and configured core Adobe Experience Platform services including RTCDP and Segmentation Service.
• Designed and implemented XDM schemas for customer, product, and event-based datasets.
• Developed ingestion pipelines for marketing and transactional data sources.
• Integrated Magento eCommerce customer and purchase data into Adobe Experience Platform.
• Configured identity namespaces and identity resolution rules to create unified customer profiles.
• Built audience segmentation logic to support targeted marketing campaigns.
• Enabled real-time profile updates based on website interactions and purchase events.
• Integrated AEP with Adobe Journey Optimizer for automated customer journey orchestration.
• Developed REST API integrations to support audience creation and activation.
• Implemented batch ingestion pipelines using cloud storage and data connectors.
• Worked with AWS data services to manage scalable customer data ingestion.
• Implemented governance policies for sensitive data within AEP datasets.
• Supported marketing teams with real-time audience activation across marketing channels.
• Optimized segmentation queries to improve real-time performance.
• Built integrations between AEP and marketing automation platforms.
• Assisted analytics teams in preparing data for Customer Journey Analytics reporting.
• Participated in solution design and architecture planning sessions.
• Troubleshot data ingestion issues and segmentation failures.
• Ensured high-quality data pipelines by implementing monitoring and validation processes.
• Collaborated with cross-functional teams to deliver scalable customer data solutions.

AEM Developer - Blue Acorn iCi - CA

(2019-10 - 2021-12)

• Developed custom AEM components using HTL (Sightly) and Sling Models, enabling reusable and modular content structures.
• Built and configured editable templates and page components, supporting dynamic content authoring and structured page layouts.
• Utilized JavaScript and AEM Client Libraries to deliver scalable, high-performance user experiences across enterprise web platforms.
• Automated build and deployment processes using Maven and Jenkins, enabling continuous integration and faster deployment cycles with reduced errors.
• Developed responsive and adaptive web designs using HTML5, CSS3, and ES5 JavaScript frameworks to ensure consistent cross-device experiences.
• Optimized UI behavior and cross-browser compatibility through efficient JavaScript coding practices within AEM environments.
• Optimized Dispatcher caching strategies and AEM instance configurations to improve site performance, reduce page load times, and minimize server resource usage.
• Integrated AEM with backend systems using REST APIs, enabling dynamic content rendering from external services.
• Configured and customized AEM workflows for content approval and publishing, automating content lifecycle processes.
• Worked extensively on Digital Asset Management (DAM) for storing, tagging, and delivering media assets.
• Implemented multi-site management (MSM) to support multi