Sri Valli

Adobe professional with over 7+ years of IT experience spanning Adobe Analytics, Adobe Experience Manager (AEM) development, Adobe Experience Platform (AEP), Customer Journey Analytics CJA, and Adobe Journey Optimizer (AJO) implementations across enterprise-scale marketing ecosystems. Led end-to-end implementation of Adobe Experience Platform (AEP), RTCDP, and Adobe Journey Optimizer (AJO) for enterprise-scale, data-driven personalization and customer engagement. Experienced AEM Developer with expertise in designing, developing, and maintaining scalable enterprise web applications using Adobe Experience Manager (AEM).

Experience in Adobe Experience Manager (AEM) Guides, DITA XML, structured content management, and enterprise publishing solutions. Expertise in DITA Open Toolkit customization, XSLT, XPath, XML, Ant build automation, and multi-channel publishing workflows including CaaS XML, CDAPI, Epic HTML, AH PDF, and IdXML/InDesign. Strong experience in content modeling, reusable content architecture, metadata management, legacy CMS migration, and scalable structured authoring solutions for enterprise environments.

Proficient in developing automated publishing, validation, reporting, and content transformation solutions using Python, AEM workflows, and CI/CD-enabled documentation pipelines.

Adobe AEM/AEP Developer at Hyatt (2025-08 – Present)

• Developed and maintained scalable Adobe Experience Manager (AEM) applications for enterprise hospitality and customer engagement platforms.
• Designed, developed, and maintained structured content solutions using AEM Guides and DITA XML to support enterprise-scale documentation and omnichannel publishing initiatives.
• Created and managed DITA maps, topics, keyrefs, conrefs, metadata frameworks, and reusable content components to enable modular authoring and consistent content delivery.
• Customized and enhanced DITA Open Toolkit (DITA-OT) plugins and Ant build pipelines for publishing outputs including CaaS XML, CDAPI, Epic HTML, AH PDF, and IdXML/InDesign formats.
• Developed XSLT, XPath, XML, and Python-based automation scripts for content transformation, validation, reporting, and publishing workflows.
• Supported migration of structured and unstructured documentation from legacy CMS platforms into AEM Guides while ensuring metadata accuracy and content integrity.
• Designed scalable structured content architecture and content models to improve content reuse, governance, and publishing efficiency.
• Integrated AEM Guides publishing workflows with enterprise delivery channels and external systems using REST APIs and automated deployment processes.
• Built reusable AEM components, editable templates, workflows, and content models to support efficient content management and digital experience delivery.
• Integrated AEM backend services with React.js frontend applications to create responsive and high-performing user interfaces.
• Worked extensively with AEM Sites, Assets, Content Fragments, and Experience Fragments for centralized content and digital asset management.
• Developed and integrated RESTful APIs and third-party services to support booking, customer loyalty, and personalized content delivery functionalities.
• Led enterprise-wide implementations of Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) for large-scale personalization initiatives.
• Architected and maintained scalable XDM Schemas, Datasets, Identity Namespaces, and Real-Time Customer Profiles for unified customer data management.
• Built and managed batch and streaming data ingestion pipelines using AEP connectors, Adobe APIs, AWS (S3, Glue, Lambda, Kinesis), and Snowflake.
• Configured identity resolution and identity stitching to support accurate cross-channel customer unification.
• Designed and implemented event-driven, multi-channel customer journeys across Email, SMS, Push Notifications, and In-App channels using Adobe Journey Optimizer (AJO).
• Integrated AJO and AEP with external systems using Adobe I/O APIs, REST APIs, and JSON-based data exchange mechanisms.
• Implemented Sling Models, OSGi Services, HTL/Sightly, and JCR repository structures for scalable and maintainable AEM solutions.
• Optimized website performance, caching, and scalability using AEM Dispatcher and frontend performance best practices.
• Participated in code reviews, deployments, and CI/CD processes using Git, Maven, Jenkins, and DevOps tools.
• Configured and optimized Customer Journey Analytics (CJA) and Adobe Analytics dashboards for cross-channel reporting and executive insights.
• Wrote advanced SQL queries for data validation, transformation, analytics reporting, and data quality checks across AEP datasets.

Adobe AEM/AEP Developer at Petco (2024-06 – 2025-08)

• Implemented and configured core Adobe Experience Platform services including RTCDP and Segmentation Service.
• Developed and maintained Adobe Experience Manager (AEM) applications for Nordstrom's eCommerce and digital retail platforms using AEM Sites, Assets, HTL/Sightly, Sling Models, and OSGi services.
• Built reusable AEM components, templates, workflows, and integrated React.js frontend applications with RESTful APIs and third-party retail services.
• Optimized application performance, caching, scalability, and implemented responsive cross-browser compatible web solutions for enhanced customer experience.
• Collaborated with UI/UX designers, developers, QA teams, and stakeholders in Agile environments while supporting CI/CD, debugging, and production deployments.
• Designed and implemented XDM schemas for customer, product, and event-based datasets.
• Developed ingestion pipelines for marketing and transactional data sources.
• Integrated Magento eCommerce customer and purchase data into Adobe Experience Platform.
• Configured identity namespaces and identity resolution rules to create unified customer profiles.
• Built audience segmentation logic to support targeted marketing campaigns.
• Enabled real-time profile updates based on website interactions and purchase events.
• Integrated AEP with Adobe Journey Optimizer for automated customer journey orchestration.
• Developed REST API integrations