Ashley

Digital marketing and brand-growth strategist with 8+ years scaling revenue through performance marketing, content, and data. Built and ran a six-figure e-commerce business, engineered Meta Ads campaigns that reached 100K+ views on $100 in spend, and led brand, social, and lifecycle marketing end to end. Known for turning lean budgets into measurable growth and owning the full funnel — strategy, creative, and analytics.

Owner & Digital Growth Strategist at Hodge Properties (2008-01 – Present)

Build and run all digital marketing and growth for the business — paid ads, social, email, and content — driving lead generation and brand awareness.

• Engineered Meta Ads campaigns that reached 100K+ views on $100 in spend through sharp audience targeting and creative testing.
• Lead content creation and ad-funnel optimization, using A/B testing and analytics to lift conversion rates.
• Direct residential renovation and development projects end to end — vendors, budgets, timelines, and quality control — strengthening operations and stakeholder management.

Independent Amazon Seller at Self-Employed (2016-01 – 2019-12)

• Built and scaled a six-figure e-commerce business to $420K in annual revenue through market research, strategic sourcing, and performance marketing.
• Ran Amazon PPC campaigns, optimizing bids and keywords to grow visibility while holding a ~25% ROI.
• Wrote high-converting, SEO-driven listings with A+ Content that lifted conversion and repeat purchase.
• Owned the full P&L: procurement, competitive pricing, fulfillment logistics, and customer service.

Paralegal — Land Title Research at Carolina Professional Title Services (2009-01 – 2016-12)

• Conducted title research and back-end analysis to ensure accuracy and compliance across complex property records.
• Prepared detailed reports for attorneys and maintained meticulous, audit-ready case documentation.

Inventory Control Specialist at Walmart (2007-01 – 2009-12)

• Managed inventory flow, audits, and inbound logistics; recognized for reliability and offered a management role.

Certificate in Paralegal Studies – University of South Carolina (2013-01 – 2013-12)