Jaysen Saly

Results-driven marketing manager with over 7 years hands-on experience managing digital advertising budgets up to $150K per month, optimizing lead generation across every major third-party platform, and building the systems that let home improvement businesses scale. Four years of direct experience with GoHighLevel and Job Nimbus, paired with a proven track record of delivering 120% lead generation growth and helping a home services client grow from $15M to $20M in revenue within a single year. Deep working knowledge of Modernize, HomeAdvisor, Angi, Thumbtack, and Contractor Connect, along with roofing and estimation technology including Roof, GAF Quick Measure, and Eagle view Technologies.

Skilled at owning marketing strategy end to end, from Google Ads and Meta campaign management to SEO collaboration, third party lead platform optimization, and Google Local Services performance. A proven leader who writes the standard operating procedures that make marketing repeatable, trains internal and offshore teams to execute them, and reports performance with the clarity that leadership needs to make confident growth decisions.

Director of Growth and Marketing at Contractor Pilot 360 (2022-07 – Present)

Led and operate a marketing consultancy serving home improvement and remodeling businesses, owning digital advertising strategy, third party lead generation, and SOP development for clients managing significant monthly ad spend.

• Managed monthly advertising and lead generation budgets of up to $150K for home services clients, allocating spend across Google Ads, Meta, and third party platforms including Modernize, HomeAdvisor, Angi, Thumbtack, and Contractor Connect.
• Delivered 120% lead generation growth for home improvement clients over consecutive years by optimizing campaign performance across paid search, paid social, and third party lead marketplaces.
• Used GoHighLevel, JobNimbus, Acculynx, MarketSharp, and Lead Perfection over four years to manage lead pipelines, automate follow up sequences, and give clients full visibility into lead source performance and sales conversion.
• Leveraged Roofr, GAF QuickMeasure, Roofing Calculator, and ActiveProspect to streamline estimating workflows and improve lead quality and speed to estimate for roofing and exterior clients.
• Wrote standard operating procedures for every marketing and sales role within client organizations, creating repeatable systems that reduced onboarding time and improved consistency across internal and offshore teams.
• Delivered monthly and quarterly performance reports using Google Analytics and ad platform dashboards, translating campaign data into clear, actionable recommendations for business owners.
• Collaborated with web developers, graphic designers, and offshore support staff to align brand messaging, creative assets, and campaign execution across every channel.

Marketing and Call Center Operations Manager at Harley Exteriors (2021-05 – 2022-07)

Led marketing and lead generation operations for a high-growth home improvement and exteriors company, partnering directly with the CEO and assisting in leading the company from $15M to $20M in revenue within a single year.

• Helped drive company revenue growth from $15M to $20M within one year by managing digital advertising performance and lead generation strategy across paid search, paid social, and third party platforms.
• Managed lead generation and CRM operations using Lead Perfection, building automated workflows that improved lead response time and reduced lead leakage.
• Utilized Eagleview to support faster, more accurate estimating processes that improved close rates and customer experience.
• Wrote and implemented standard operating procedures across marketing, appointment setting, and sales handoff processes, improving consistency between lead generation and field execution.
• Partnered with the CEO and sales leadership to track funnel performance from first contact through closed sale, using data to continuously refine targeting and creative strategy.
• Drove CRM and telephony enhancements in partnership with Five9 and Lead Perfection, improving lead tracking accuracy and reporting visibility for leadership.

Founder and Chief Executive Officer at Five Star Ninja Warrior LLC (2015-04 – 2020-10)

Founded and scaled a community-based business from the ground up, owning all marketing, lead generation, and operational systems.

• Built digital marketing campaigns across Google and Facebook that generated $200K in revenue within the first two years, continuously testing creative and audience targeting to improve cost per acquisition.
• Wrote standard operating procedures and an 8-week onboarding curriculum that scaled team effectiveness and ensured consistent service delivery across every customer touchpoint.
• Increased profit margins year over year through optimized inside sales processes and ongoing refinement of digital advertising and lead generation strategy.
• Managed local online reputation and review generation strategy, building a strong presence that supported organic lead flow alongside paid advertising.

Inside Sales and Digital Product Manager at Saint Paul Pioneer Press (Digital First Media) (2013-04 – 2015-04)

Led digital advertising operations and product launches for a major media company, with $3M+ in revenue accountability.

• Partnered with senior leadership to launch and scale AdTaxi Express, a new digital advertising product, building go to market strategy, sales processes, and reporting from the ground up.
• Instituted standard operating procedures and call center best practices, implementing new systems that improved consistency and lead handling across multiple sales teams.
• Piloted and grew a new product line, delivering $250K in incremental annual revenue through targeted advertising and lead generation strategy.

Operations Supervisor at Express Scripts Inc. (2009-10 – 2013-04)

Managed multi-team operations and process implementation during a large-scale M&A transition, supporting $3.6M in service operations.

• Supervised 4+ teams, building reporting structures and standard operating procedures that maintained service quality and performance consistency during organizational change.
• Recruited and onboarded over 100 new team members, developing training materials and process documentation in coordination with Talent Acquisition.
• Led implementation and testing of new systems during post-merger integration, ensuring accurate data tracking and minimal disruption to operations.

Master of Business Administration in MBA – University of Phoenix, Minneapolis, MN (2009)

Bachelor of Science in Organizational Management and Communication – Concordia University, Saint Paul, MN (2006)