Asmaa Zantout

Asmaa is a full-stack marketer and human-centered designer, specialized in empathetic communication, brand architecture, creative strategy, and experience design.

EXPERIENCE

Programs & Experiences HoM - MWP Inc. 

• Marketing Management: Overseeing the development of high-quality, creative, and innovative content for MWP’s digital media platforms, which increased engagement by 20% in 1 year
• Data Analysis & Forecasting: Leading the marketing team in identifying market needs, experimenting with marketing strategies, and analyzing consumer analytics to devise user-focused targeted campaigns

• Brand Architecture: Designed innovative influencer brands and implemented data-informed & adaptive media strategies, which increased reach by 30%
• Creative Storytelling: Planned and led 17 video productions with an average of 2M views/video within 24 hours of posting on YouTube by leveraging creative storytelling and diverse teams

• Market Research & Analysis: Conducted user research and field analysis in Greece’s refugee camps, where I conducted 30 end-user interviews and applied design thinking to identify challenges
• Humane Design & Prototyping: Launched prototypes and enhanced their usability through rapid experimentation, qualitative and quantitative user research, personas and journey maps, and A/B testing

• Empathetic Curriculum Building: Designed and taught holistic orientation courses -in English and Arabic- to newly admitted refugees across the US to ensure their smooth resettlement and integration
• DEI Training Audit: Advocated for policy reforms at USC’s Institute on Inequalities in Global Health after evaluating pre-departure training programs offered to medical workers in US universities

• Event Planning and Strategic Partnership: Planned and executed 5 successful events and fostered strategic partnerships between 2 NGOs and 3 youth groups 
• Content Creation and Impact Marketing: Designed media content on Canva & Figma for diverse audiences, and led projects ranging from digital media marketing to canvassing and tabling

EDUCATION

Master of Business Administration (MBA) - WU

M.S. Social Entrepreneurship (MSSE) - USC

BA Business Administration - Marketing (BBA) - AUB