Lora Goichman

As a performance-driven creative strategist with over a decade of experience in multi-channel campaign development, I bring a sharp mix of data-backed decision-making and compelling creative storytelling. I’ve worked across gaming, subscription services, beauty, and automotive brands, driving measurable impact through insight-led creative development.

I'm a Creative Strategist with over a decade of experience developing impactful marketing strategies across brand, performance, and product. I’ve worked with global brands in gaming, education, automotive, and CPG—both in fast-paced startups and top-tier ad agencies like Saatchi & Saatchi and TBWA.

My approach combines sharp consumer insights, data-driven storytelling, and creative experimentation. Whether I’m building a full-funnel campaign, shaping app store content to boost conversion, or identifying the next winning ad hook, I bring strategic clarity and creative energy to every project.

Tel-Aviv University, Tel-Aviv BA, Communication and Political Science (2006-2009)

Ha’Betzefer (School of Advertising), Tel-Aviv Strategic Planning professional studies (2010-2011)

Elevation Academy, Tel Aviv Growth Hacking (online marketing) (2015)