Aubrie Calica

My passion for skincare starts with my life’s calling to empower others. As a woman with Polycystic Ovarian Syndrome, I have been on a journey with cystic acne and various skin conditions for years on end. I understand the deeply emotional, physical, and psychological pain that skin-related issues can have on a person.

Therefore, my purpose in life is to encourage and enlighten others through authentic service and proper education of effective professional skincare treatments, as well as, holistic-based solutions. My ultimate goal is to have each client feel a sense of joy and new-found confidence in themselves and their self-care regimen after our interaction.

My wide-range of experience in the beauty industry has allowed me to observe customers on a regular in-person basis and truly listen to their concerns regarding their daily routines and general questions of product knowledge. In my sales and training experience, I have obtained and accomplished expertise in the following responsibilities and duties: executing monthly client-facing Hydrafacial events, delivering advanced chemical peel educational presentations, exceeding organizational project goals, and producing data-driven results based on cultivating positive client relationships in a professional demeanor while working under a high-pressure environment. I pride myself on consistent client follow-up, communication skills, and the ability to create business solutions against adversaries.

JD Academy of Salon and Spa

Adjunct Esthetician Instructor | November 2022- Present

Classes Taught: Basic Facial Treatments and Demonstration, Facial Devices and Technology, History of Esthetics, Sales Strategies and Tactics, Facial Threading, Business- Building Principles for Beauty Professionals

Murad LLC

Business Development Executive | November 2021 – Present

Regional Sales and Education Executive, responsible for a large Northwest and Canada territory of independent spa/salon, retail, and CosmoProf partner accounts, covering 270+ doors

• Grew territory by 5% in new business in 6 months with proven strategies for new account growth and maintained ongoing client relationships
• Recognized by Global Education Team for presentation skills and driving professional brand success
• Executed 20 average weekly sales visits and account management actions using Zoho CRM system
• Delivered high-volume virtual and in-person education workshops and product-specific trainings throughout the region
• Created custom account sell-through programs to drive engagement and brand endorsement for physician partners, aestheticians, and beauty advisors

BIOSSANCE

Training and Sales Coordinator | May 2019 – December 2021

• Achieved more than 100% of corporate sales target, displaying YoY growth
• Performed dual roles as products trainer and lead esthetician with designated doors generating $4,000 per week in store, maintaining the top 3 rankings in the country
• Organized monthly GWP and promotional brand partner events to increase product awareness, brand loyalty, and generate sales

Estée Lauder Companies

Spa and Market Specialist | February 2018 - March 2020

• Led in cross-functional and regional teams for Becca, Clinique, Glamglow, Estée Lauder, and Smashbox Cosmetics
• Coached key artists on products and built lasting relationships with over 10 Nordstrom, Neiman Marcus, Saks Fifth Avenue, Sephora, and Ulta teams
• Oversaw day-to-day operational metrics and calculated KPI reports to ensure daily goals were met

San Francisco State University

Bachelor of Science in Business Administration: Concentration in Marketing | August 2016 - May 2020

Cinta Aveda Institute

Esthiology Science Program | July 2016 - November 2016