Aydan Ellman

Growth-minded commercial leader specializing in pricing strategy, experimentation, and market-informed revenue growth. Progressed from Data Analyst to Director in under five years, leading pricing and analytics work for a $6B+ business.

Commercial Analytics Director at FanDuel (2025-01 – Present)

Promoted 4 times in under 5 years, from Data Analyst to Director

• Own pricing strategy and experimentation across FanDuel's sportsbook product, running A/B tests, elasticity testing, and promotional pricing analysis to optimize conversion, revenue, and margin.
• Lead the commercial analytics function, delivering the statistical analysis, dashboards, and business reviews that inform pricing, marketing, and product decisions for the Executive Leadership Team.
• Partner closely with marketing and product teams to turn pricing and promotional experiment results into retention and acquisition strategy.

Senior Commercial Manager at FanDuel (2023-08 – 2024-07)

• Owned quarterly revenue forecasting for FanDuel's $6B+ sportsbook business, achieving <1% average forecasting error.
• Led market research supporting FanDuel's marketing and go-to-market efforts across 20+ new state launches, helping the business maintain #1 national market share.
• Built and led a commercial analytics team, establishing the dashboards and monthly business reviews still used by the analytics function today.
• Shaped commercial product strategy that directly influenced the app experience, driving a #1 product rating (Eilers & Krejcik) multiple years running.
• Recognized with the G.O.A.T. and Commercial MVP Awards for outsized business impact.

Commercial Manager at FanDuel (2022-08 – 2023-08)

Senior Commercial Analyst at FanDuel (2021-08 – 2022-08)

Data Analyst at FanDuel (2020-03 – 2021-08)

Research & Teaching Fellow at NYS Data Science Academy (2019-07 – 2019-10)

• Taught applied data science (Python, R, Machine Learning) to bootcamp students, translating technical concepts into clear, usable skills.
• Ran review sessions and 1:1 project support, building a collaborative learning environment that improved student outcomes.

Manager, Business Operations & Finance at Darke Pines (2018-04 – 2019-03)

B.S. in Sustainable Agriculture & Animal Science – Cornell University (2011 – 2015)

Data Science Immersive Program in Data Science – NYS Data Science Academy (2019-04 – 2019-06)