Tim Boswell

Growth & Commercial Strategy Leader with 20+ years scaling SaaS, marketplace, and digital businesses across the US, UK, and global markets. My work spans P&L leadership, commercial transformation, customer success, go-to-market design, pricing, and strategic partnerships. I help organizations align product, customer, and revenue strategy, bringing structure to ambiguity and accelerating growth with precise, data-informed execution.

Intentful, New York, NY August 2024 - Present Commercial Strategy & Customer Success – Contract

Intentful is a GenAI solutions company that develops customized AI models trained on brand facts, voice, and style to power enterprise-scale content, marketing, and e-commerce use cases.

• Lead go-to-market, pricing, and customer lifecycle strategy, aligning data insights, automation, and AI innovation to accelerate revenue growth and optimize performance across customer accounts.

Took full P&L and business ownership for a 100+ person global B2B SaaS and B2B2C career center marketplace products and solutions business following organizational restructuring.

• Unified sales, marketing, customer success, and product teams under a shared commercial vision aligned to customer and partner outcomes.
• Reviewed and modernized pricing and contracts for SaaS solutions, achieving 13% ARR growth across the portfolio.
• Implemented a new pricing model for marketplace products that drove a 10% increase in revenues within 15 months.
• Reoriented the product roadmap around customer-centric, value-driving features, boosting adoption and retention among association partners and their members.
• Led an initiative with the data team to centralize historical transactional data into a unified data warehouse, enabling predictive forecasting and performance analytics in Power BI. Delivered greater forecast accuracy and insights that informed pricing, sales, and marketing strategies across global markets.
• Strengthened operational efficiency and decision-making across global functions, embedding data-informed leadership into every stage of commercial execution.

Selected to lead the combined Madgex and Wiley commercial organization post-acquisition, integrating global teams across the U.S. and EMEA

• Oversaw commercial strategy, global sales, marketing, customer success, product development and operations
• Delivered 8x sales growth over three years through new customer acquisition and the expansion of existing accounts, earning Wiley’s Global Commercial Leader Circle of Excellence Award in FY21 and FY22.
• Developed product value propositions and go-to-market (GTM) plans for cross-functional enablement across sales, marketing, and success teams. Developed and delivered consultative value-selling and success training.
• Strengthened collaboration between Madgex and Wiley’s portfolio teams to position the business as a trusted growth driver in the recruitment and professional learning ecosystem.

Joined the executive leadership team to drive commercial development and growth initiatives across business development, marketing, customer success, and partnerships.

• Incubated a new managed service career center product line for Associations in partnership with Wiley that expanded recurring revenue streams. This collaboration with Wiley led directly to the acquisition of Madgex in March 2020.
• Built partnerships with key leadership teams at Associations to drive the success of the new product offering, partnering to engage and deliver increased value to their members and leverage their available marketing channels.
• Built the foundation for global scalability through client insights, commercial metrics, and integrated decision frameworks.
• Maintained existing and delivered new managed service and SaaS customers with annual recurring revenue exceeding $15M through continued commercial product innovation, customer events, and premium customer service.

Founded and scaled a travel and experiences marketplace connecting consumers and partners across global destinations.

Mediabistro, New York, NY September 2014 - October 2017 EVP, General Manager

Hired to lead the newly acquired business by Mediabistro Holdings, formerly Prometheus Global Media.

• Defined the revenue growth strategy, secured board approval, and restructured teams and leadership roles to execute the strategic plan and accelerate business turnaround with a core focus on professional learning and career advancement.
• The alignment of sales, marketing, and success teams drove consistent revenue increases across all channels through new member and customer acquisition and existing customer growth.
• Developed strategic partnerships with key partners, delivering custom programs, increased value and account growth.

• Established and led sales, marketing, operations, and production teams to build and scale Time Out’s new live events and experiences division, including on-site teams supporting customer and partner engagement.
• Launched and expanded ticketing, affiliate, and partnership programs across multiple markets, generating over $2.5M in first-year gross sales and setting a foundation for recurring revenue.

• Launched a business that provides booking solutions for global tickets to theatres, concerts, tours, attractions, and other events for B2B customers, including travel agents, tour operators, corporations, and affiliates.
• Developed and executed the initial three-year business plan and budget to drive funding from UK partners.
• Directed and managed the e-commerce and partner product roadmap and technology development plan, driving more than GBP 22M in overall revenue.

• Developed and executed monetization strategies across travel, entertainment, and hospitality verticals, with emphasis on ticketing and tourism partnerships. 
• Negotiated sponsorships and advertising programs with airlines, hotels, and local businesses, including Continental Airlines as official partner.

• Planned and launched the Broadway.com hotel and ticketing program, generating $3M in first-year revenue and scaling to $10M+ annually.
• Built and led integrated sales, marketing, and partnership strategies, securing Hilton and Visa Signature as national sponsors and generating over $1M annually in media value promoting exclusive premium hotel & ticket experience packages. 
• Led the redesign of Broadway.com’s digital platform to optimize UX, mobile engagement, and cross-channel conversions, increasing online sales by 40%+.
• Directed Sales and Marketing operations, setting budgets and growth strategies to deliver consistent multi-year revenue expansion. 
• Designed and implemented the company’s first SEM program, achieving strong ROI improvements on annual budgets exceeding $1.5M.
• Researched, planned, and launched Theatre.com in London, expanding Broadway.com’s international presence.

• London Hotels and Travel Services, London, UK - Senior Vice President, Sales & Marketing 
• Applause Ltd., London, UK - Sales and Operations Manager
• TA TECH, The Association for Talent Acquisition Solutions - Advisory Board Member

King Edward VI School, Southampton, England

Richard Taunton College, Southampton, England