William Barlow

Generated $1.5M+ in revenue in ten months, becoming one of LVSL Group's primary sellers and contributing significantly to company growth and new client acquisition. Improved brand reach by tripling following from approximately 20K to 58.5K, materially improving our customer base and brand recognition. Host and execute high-volume live shopping events, using product presentation, real-time customer engagement, and strategic sales techniques to drive sales conversions.

Live Sales & E-Commerce Specialist at LVSL Group (2025-11 – Present)

• Generated $1.5M+ in revenue in ten months, becoming one of LVSL Group's primary sellers and contributing significantly to company growth and new client acquisition.
• Improved brand reach by tripling following from approximately 20K to 58.5K, materially improving our customer base and brand recognition.
• Host and execute high-volume live shopping events, using product presentation, real-time customer engagement, and strategic sales techniques to drive sales conversions.
• Built strong customer relationships through personalized recommendations, product expertise, and exceptional customer service.
• Maintained extensive knowledge of luxury product details, brand positioning, sizing, pricing, and market value to educate customers and confidently close sales.
• Recruited from Excel Trading based on demonstrated success in live commerce and sales performance.

Founder & Owner | E-Commerce Entrepreneur at WHB Enterprises LLC (2020-08 – Present)

• Founded an e-commerce business specializing in the sourcing and sale of unique, second-hand garments.
• Grew gross revenue 21.7% annually over a 5-year period since inception through e-commerce, social media, and live-stream selling.
• Garnered a social media presence exceeding 100K followers across multiple platforms.
• Integrated live-stream auctions to increase revenue, customer engagement, and brand awareness.
• Managed social media marketing campaigns and developed strategies to grow audience reach and customer acquisition.
• Developed strategic relationships with partners, clients, and influencers to expand brand awareness and business opportunities.
• Managed inventory sourcing, developed Shopify website, streamlined business processes, administrative operations and day-to-day business strategy.

Live Stream Sales Manager at Excel Trading (2025-01 – 2025-11)

• Spearheaded the creation of the live-stream operation on Whatnot and eBay, growing follower count to 5K and generating over $900K within nine months.
• Oversaw content strategy, scheduling, product selection, and team performance.
• Trained and coached new live-selling hosts on sales techniques, brand messaging, product presentation, and audience interaction.
• Analyzed views, engagement, conversion rates, and revenue performance to optimize live events and improve ROI.

Sales Representative & Production Manager at Elite Custom Apparel (2024-01 – 2025-01)

• Managed B2B and B2C sales efforts, generated custom apparel orders for corporate clients, and was primary liaison between customers, design teams and production staff to coordinate orders.
• Oversaw the production process from order intake through delivery while maintaining quality and meeting deadlines and optimize efficiency. Utilized Printavo to track orders, and manage clients.

Bachelor's Degree in Business Administration — Concentration in Real Estate – Montclair State University (2020-08 – 2023-05)

– The College of New Jersey (2019-08 – 2020-05)