Live Sales & E-Commerce Specialist at LVSL Group (2025-11 – Present)
- Generated $1.5M+ in revenue in ten months, becoming one of LVSL Group's primary sellers and contributing significantly to company growth and new client acquisition.
- Improved brand reach by tripling following from approximately 20K to 58.5K, materially improving our customer base and brand recognition.
- Host and execute high-volume live shopping events, using product presentation, real-time customer engagement, and strategic sales techniques to drive sales conversions.
- Built strong customer relationships through personalized recommendations, product expertise, and exceptional customer service.
- Maintained extensive knowledge of luxury product details, brand positioning, sizing, pricing, and market value to educate customers and confidently close sales.
- Recruited from Excel Trading based on demonstrated success in live commerce and sales performance.
Founder & Owner | E-Commerce Entrepreneur at WHB Enterprises LLC (2020-08 – Present)
- Founded an e-commerce business specializing in the sourcing and sale of unique, second-hand garments.
- Grew gross revenue 21.7% annually over a 5-year period since inception through e-commerce, social media, and live-stream selling.
- Garnered a social media presence exceeding 100K followers across multiple platforms.
- Integrated live-stream auctions to increase revenue, customer engagement, and brand awareness.
- Managed social media marketing campaigns and developed strategies to grow audience reach and customer acquisition.
- Developed strategic relationships with partners, clients, and influencers to expand brand awareness and business opportunities.
- Managed inventory sourcing, developed Shopify website, streamlined business processes, administrative operations and day-to-day business strategy.
Live Stream Sales Manager at Excel Trading (2025-01 – 2025-11)
- Spearheaded the creation of the live-stream operation on Whatnot and eBay, growing follower count to 5K and generating over $900K within nine months.
- Oversaw content strategy, scheduling, product selection, and team performance.
- Trained and coached new live-selling hosts on sales techniques, brand messaging, product presentation, and audience interaction.
- Analyzed views, engagement, conversion rates, and revenue performance to optimize live events and improve ROI.
Sales Representative & Production Manager at Elite Custom Apparel (2024-01 – 2025-01)
- Managed B2B and B2C sales efforts, generated custom apparel orders for corporate clients, and was primary liaison between customers, design teams and production staff to coordinate orders.
- Oversaw the production process from order intake through delivery while maintaining quality and meeting deadlines and optimize efficiency. Utilized Printavo to track orders, and manage clients.
