Babs Oladele

Digital Assets and SEO Manager with over a decade of experience leading web platforms, search optimisation, and digital campaigns across multibrand and multi-region environments. Proven expertise in large-scale WordPress management, technical SEO, Google Discover optimisation, and content governance, with a strong track record of improving visibility, performance, and editorial quality for institutions, media platforms, and consulting clients in the UK and the United States. Known for combining strategic judgment with hands-on execution to deliver scalable, search-resilient digital ecosystems.

Digital Platforms & SEO Manager at TRW Consult, Digital Communications Agency (UK & USA) (2021-09 – Present)

Lead the strategy, management, optimisation, and protection of large-scale digital assets across a multi-brand, multi-region web ecosystem. Responsible for SEO performance, site governance, digital campaigns, and platform scalability across business, media, and nonprofit clients.

• Directed end-to-end management of 40+ WordPress-based digital properties, ensuring performance stability, SEO visibility, and brand consistency across markets.
• Designed and enforced SEO, Discover, and content-governance standards to improve crawlability, indexing integrity, and editorial quality at scale.
• Led technical SEO initiatives covering site architecture, internal linking, metadata systems, schema logic, and index hygiene.
• Oversaw domain, DNS, and Cloudflare configurations, ensuring secure, performant delivery without search disruption.
• Developed and deployed custom WordPress plugins and workflows to address SEO compliance, visibility control, PHP compatibility, and monetisation efficiency.
• Coordinated and optimised digital campaigns, editorial rollouts, and content launches, balancing growth objectives with platform stability.
• Integrated monetisation strategies (AdSense/Ad Manager placements, density control, UX-safe ads) without compromising SEO or user experience.
• Acted as final quality-control authority for content integrity, performance trade-offs, and platform risk management.

SEO & Web Manager at Clinton School of Public Service (2022-09 – 2024-05)

Solely responsible for search engine optimisation, web performance, and post-migration remediation for the Clinton School's primary digital platform, supporting visibility, accessibility, and institutional communications.

• Conducted a comprehensive SEO audit using SEMrush and Ahrefs to establish baseline performance and remediation priorities.
• Executed full on-page SEO remediation on 3,000+ posts, significantly improving crawlability, indexing, and structural consistency.
• Resolved post-migration issues, including broken links, distorted text, missing images, and layout inconsistencies across legacy content.
• Improved site load speed and performance through media optimisation, caching strategies, and frontend cleanup.
• Monitored and reported performance using Google Analytics and Search Console, tracking trends, coverage, and search behaviour.
• Analysed top-performing keywords and search queries to guide content optimisation and page-level improvements.
• Authored marketing copy and institutional profiles for new academic intakes, reducing reliance on external vendors.
• Produced press release content highlighting international public service projects and student-led initiatives.
• Successfully optimised the website to achieve first-page search rankings for key institutional and program-related queries.

PR & Digital Campaign Manager at TRW Consult, A Marketing Communications Agency (2009-07 – 2021-08)

Led public relations, digital communications, and campaign execution for corporate, nonprofit, and public-sector clients, laying the foundation for later large-scale digital asset management.

• Planned and executed integrated PR and digital campaigns across print, web, and emerging online platforms.
• Managed content development, messaging strategy, and media relations for diverse client portfolios.
• Oversaw early-stage web presence management, content publishing, and online reputation support.
• Coordinated campaign delivery timelines, stakeholder communications, and performance reporting.

MSc in Public Service – Clinton School of Public Service (2024)

Certificate in Communications for Social Change – Clinton School of Public Service (2024)

MA in Communication & Language Arts – University of Ibadan (2010)