Ben Cheng

TECHNICAL SKILLS: Advanced Excel | SQL | Tableau | Lean Six Sigma (Yellow Belt)

OVERVIEW

A meticulous problem-solver with 8 years of experience in Strategy & Operations in Technology (FAANG) and Management Consulting. Ben is adept at leveraging data modeling, trend analysis, and forecasting, to pursue new growth opportunities and influence strategic decision-making for senior leadership, including C-suite executives, with a proven track record of optimizing processes while delivering impactful results.

TOP 3 ACHIEVEMENTS

• Provide strategic guidance on a recurring basis to Meta C-Suite (incl. Mark Zuckerberg, Sheryl Sandberg, Susan Li) by identifying critical business trends
• Owned analysis for a new Adobe Creative Cloud Enterprise offering
• Launched the inaugural Adobe Stock Contributor Creative Cloud Rewards program through market research and data analysis

Outside of work, you can find me dialing in my espresso, running or working out in the gym, or exploring clothing boutiques in New York.

Meta | New York, NY (SEPTEMBER 2021 – AUGUST 2023)

Business Operations & Strategy Associate, Ads Monetization

• Provide strategic guidance to senior leadership, including C-suite executives, by identifying critical business trends, risks, and opportunities through insights from analytical models and forward-looking forecasts.
• Partner with regional business planning teams across the globe to identify, analyze, and execute growth strategies through developing analytical models to better understand key supply and demand drivers.
• Drive cross-functional collaboration across Finance, Sales, and Research Science teams, on the quarterly sales survey in aligning actionable insights for senior leadership to understand client ad spend totaling over $20B.

Strategic Analytics & Insights Associate (JULY 2020 – SEPTEMBER 2021)

• Presented insights to Adobe Stock leadership in collaboration with GTM Product Marketing by analyzing business performance by identifying drivers of recent and long-term trends.
• Managed the Quarterly Rolling Forecast (QRF) process, through leading discussions across Finance and Business teams, driving a bottoms-up approach to inform and monitor business performance targets.
• Reduced QRF delivery time by 20% through standardizing the process and removing redundancies.

• Executed data analysis for cross-functional teams, across projects such as Strategy planning, a Creative Cloud Rewards Program, as well as Total Addressable Market (TAM) sizing and analysis for a new Enterprise offering.
• Developed forecast models to influence strategic decisions, such as content sourcing, and negotiations with key agency partners.
• Improved business processes to enable efficient work, such as automating budget approval processes.

Business Analyst

• Grew accounts by 28%, 27%, and 11% through custom reporting for a multinational retail client, a multinational luxury fashion company, and an international advertising agency, respectively.
• Collaborated with Managing Directors in predicting and preventing attrition as well as support key accounts, from Fortune 500 companies, government entities, to retail and CPG clients.

Marketplace Consulting Analyst

• Partnered with 12 clients, supporting online platforms that served over 150,000 individuals.
• Managed client needs including benefits strategy, RFP and open enrollment processes, vendor relations, data visualization, and updated plan documents to meet industry standards.

Emory University | Bachelor of Arts, Mathematics | Atlanta, GA