Bernie G Colón

Experienced Email Developer and Marketing Automation Specialist with a strong track record of delivering high-quality, data-driven campaigns within Salesforce Marketing Cloud and enterprise digital ecosystems. Skilled in responsive HTML/CSS email development, AMPscript personalization, audience segmentation, and automated journey execution.

Background spans financial services, hospitality, and digital branding, with proven ability to support cross-functional teams and optimize multi-channel communication strategies. Founder of Heavenly Scent Trail, bringing additional expertise in content development, creative direction, and targeted digital engagement. Recognized for operational excellence, technical accuracy, and consistently delivering campaigns that meet compliance, brand standards, and performance objectives.

Email Development & CRM Operations - Timeshare Industry - Travel & Leisure - Orlando

(2024-08 - 2026-03)

• Developed, coded, and deployed responsive, high-performing HTML email campaigns within Salesforce Marketing Cloud to support lead generation, owner communications, tour confirmations, and promotional offers.
• Converted design assets—including Figma layouts, wireframes, and branded creative—into mobile-optimized email builds aligned with corporate timeshare marketing guidelines.
• Built and maintained modular, reusable email templates to streamline high-volume campaign production across multiple resorts, sales centers, and owner segments.
• Implemented and troubleshot AMPscript personalization, dynamic content, and data-driven logic to deliver segmented messaging for prospects, owners, exchangers, and in-house guests.
• Conducted full QA using tools like Litmus to ensure cross-client rendering accuracy, accessibility compliance, and mobile performance.
• Collaborated closely with Creative, Digital Marketing, CRM, and Sales Operations teams to execute brand-consistent email campaigns tied to revenue-driven marketing initiatives.
• Ensured compliance with CAN-SPAM, GDPR, and internal governance standards for all campaigns and data usage.
• Provided technical insights to optimize deliverability, engagement metrics, and automation performance within SFMC journeys.
• Managed production timelines, versioning, and stakeholder approvals in a fast-paced, deadline-driven marketing environment typical of the vacation ownership and timeshare industry.
• Supported light front-end development tasks, including landing page updates, microsite adjustments, and promotional campaign web assets.

Marketing Automation & Email Development Specialist - Fairwinds Credit Union - Orlando

(2021-01 - 2023-06)

• Served as the primary SFMC administrator and Marketing Automation Specialist, owning platform configuration, maintenance, and all email development operations.
• Built, launched, and managed hundreds of customer journeys, automation workflows, triggered campaigns, and multi-step lifecycle programs for members and prospects.
• Configured and maintained Data Extensions, Audience Builder logic, filters, relational data models, and import/export automations to support segmentation and personalization.
• Developed and maintained HTML email templates, content modules, landing pages, and web forms, ensuring responsive design and consistent brand execution.
• Deployed all outbound marketing emails across the organization, including product promotions, compliance communications, onboarding, and member experience journeys.
• Troubleshot and resolved platform issues, conducted regular system maintenance, and monitored platform health and deliverability performance.
• Stayed current on new SFMC features and best practices, recommending optimizations for automation, data flows, and personalization logic.
• Collaborated with cross-functional marketing teams to define campaign goals, audience requirements, and personalization strategy.
• Built, tested, and deployed email campaigns optimized for deliverability, data-driven personalization (AMPscript), and engagement.
• Performed A/B testing (subject lines, creative, send times, content blocks), analyzed results, and used findings to refine future campaigns.
• Leveraged Einstein Recommendations and predictive insights to deliver next-best content through journeys and dynamic content modules.
• Monitored campaign performance and delivered regular reporting and insights, identifying opportunities for optimization and improved member communications.
• Maintained high-quality marketing data standards, ensuring accuracy, integrity, and compliance with CAN-SPAM, GDPR, and internal governance requirements.
• Built and optimized segmentation strategies to enable targeted, personalized messaging across the member lifecycle.
• Partnered with CRM, IT, and analytics teams to integrate SFMC data with internal systems for more connected reporting and automation.
• Delivered training and ongoing support to marketing, sales, and product teams on SFMC functionality, content builder, data usage, and automation best practices.
• Acted as the subject matter expert for all Marketing Cloud–related questions, troubleshooting, and operational guidance.
• Documented processes, SOPs, naming conventions, and workflow guidelines to ensure consistency and scalability across teams.

Founder & Creative Director - Heavenly Scent Trail - Orlando

(2023-06 - 2026)

Luxury Fragrance Marketing Agency

• Founded and led a niche B2B agency specializing in luxury fragrance marketing, overseeing all strategy, creative direction, and campaign execution.
• Developed visual storytelling frameworks, transforming complex fragrance profiles into high-performing digital content across multiple platforms.
• Produced and edited short-form video, photography, product showcases, and written creative tailored to perfume connoisseurs and luxury buyers.
• Crafted compelling brand narratives and digital storylines that elevated client image, improved audience perception, and strengthened long-term brand affinity.
• Designed and executed full-funnel marketing campaigns, integrating social media strategy, content sequencing, and retention-focused messaging.
• Built email-ready creative, messaging frameworks, and segmented content themes that aligned with luxury-brand tone, storytelling, and product positioning.
• Applied A/B testing methodologies for content formats, calls to action, and campaign timing to maximize engagement and conversion metrics.
• Leveraged performance insights from social and digital analytics to refine creative, adjust audience targeting, and improve overall campaign effectiveness.
• Partnered with premium fragrance houses and boutique perfume brands to create bespoke marketing strategies and content packages.
• Managed all client relationships—scoping projects, gathering creative requirements, defining buyer personas, and presenting campaign strategies.
• Coordinated with photographers, content creators, and fragrance influencers to produce cohesive multi-channel campaigns that aligned with brand goals.
• Identified and vetted niche fragrance influencers, reviewers, and creators, negotiating partnerships and orchestrating collaborative campaigns.
• Directed the end-to-end influencer workflow, including briefing, content alignment, approvals, and performance analysis.
• Grew a community of fragrance enthusiasts through curated storytelling, consistent publishing, and elevated aesthetic execution.
• Managed all aspects of business operations, including branding, budgeting, project management, client onboarding, and reporting.
• Built scalable systems for content production, workflow organization, asset management, and performance tracking.
• Ensured all creative output met brand standards, industry compliance guidelines, and platform-specific best practices.

Global Email Marketing Manager | International Communications - Christ for all Nations

(2003-04 - 2020-12)

• Coordinated and executed a global email communications program supporting ten international offices, ensuring accurate, compliant, and on-schedule campaign delivery across multiple regions and customer segments.
• Managed the full email marketing lifecycle—including planning, audience segmentation, creative review, coding, QA, deployment, and performance analysis—within Salesforce Marketing Cloud.
• Developed responsive, mobile-optimized HTML email campaigns and supported landing page and digital asset builds to maintain brand consistency across markets.
• Built and maintained hundreds of automated lifecycle journeys using Journey Builder, supporting onboarding, retention, lead nurturing, cross-sell, and re-engagement programs.
• Implemented structured targeted email programs, improving personalization, engagement, and audience relevance through refined segmentation strategies.
• Oversaw creative production workflows, including asset collection, routing, approvals, version control, and final QA/testing across devices and clients.
• Utilized UTM frameworks and reporting dashboards to analyze campaign performance, track engagement trends, identify anomalies, and provide insights for continuous optimization.
• Conducted A/B testing across subject lines, CTAs, creative variations, and send-time strategies to improve open rates, click-through rates, and overall performance.
• Supported cross-channel CRM coordination, including email, SMS, and catalog touchpoints to ensure unified messaging and synchronized customer journeys.
• Generated daily, weekly, monthly, and quarterly performance reports to guide leadership decision-making and highlight trends, successes, and opportunities.
• Implemented industry-standard deliverability, compliance, and email development best practices, improving inbox placement, customer experience, and database quality.
• Trained, managed, and supported global email administrators across seven countries, providing guidance on SFMC tools, processes, QA standards, and governance.
• Collaborated with marketing specialists, designers, and cross-functional partners to ensure campaigns met regional requirements and adhered to global brand standards.
• Demonstrated strong operational discipline—prioritizing tasks, managing multiple concurrent deadlines, documenting processes, and maintaining an organized workflow to support worldwide teams.
• Maintained effective communication with management to understand training needs, support team development, and ensure consistent execution across all markets.

IT Support Specialist/Web Editor - Christ for all Nations - Orlando

(2000 - 2003)

• Managed ten international websites. In this position, I was involved in marketing consulting, e-mail campaigns, data management, web design, CMS development, viral marketing strategies, and online fundraising operations. Managed websites in Spanish, Arabic, Portuguese, German, French, Russian and Mandarin.
• Developed and implemented major fundraising campaigns and grew the house e-mail list from 7,000 to 140,000. Configured and setup merchant accounts for the use of e-commerce.
• Troubleshooting and repair of Network servers, hubs, cables, workstations, printers and other peripherals. Configuration of network servers, workstations and laptops. Support and regular maintenance of all networked PC's and laptops. Telnet Universe Database System support and liaison. Web support - stats; reports; form processing. Responsible for IT supplies and orders, such as printers, workstations, desktops, laptops, software, and all computer-related products.

Information Technology Degree - Information Technology - Seminole State College (1997 - 2000)

CompTIA A+ - Computer Science - Seminole State College (1997 - 2000)