Bj Durham

Hospitality and franchise development executive with 20+ years of experience leading hotel operations, asset management, acquisitions, and franchise growth initiatives across branded select-service and extended-stay portfolios. Proven success overseeing portfolios exceeding 2,000 rooms and $25M–$75M+ in annual revenue while driving NOI growth, owner satisfaction, operational excellence, and brand expansion. Expertise in franchise development, hotel conversions, owner negotiations, territory growth, PIP execution, and multi-unit leadership.

Franchise Developer at G6 Hospitality (2025-06 – Present)

Lead franchise development efforts throughout Utah, Wyoming, and strategic U.S. markets for Motel 6 and Studio 6.

• Identify and cultivate relationships with hotel owners, investors, brokers, and management companies.
• Structure and negotiate franchise agreements, conversions, relicensing transactions, and incentive packages.
• Conduct market analysis, territory planning, and competitive assessments to drive unit growth.
• Partner with owners on PIP execution, brand standards, and long-term asset improvement plans.
• Manage development opportunities from prospecting through contract execution and opening.

Director of Operations (Multi-Region) at OYO USA (2023-10 – 2025-06)

Oversaw portfolios of 20–40+ hotels totaling more than 2,000 rooms across multiple U.S. regions.

• Managed annual portfolio revenues ranging from $25M–$75M+.
• Drove operational performance through KPI management, accountability systems, and standardized procedures.
• Supported acquisitions, transitions, openings, and operational turnaround initiatives.

Vice President of Operations at Patriot Family Homes (2022-10 – 2023-09)

Directed operational strategy and performance initiatives across a growing real estate portfolio.

• Improved organizational efficiency and supported growth initiatives.

Director of Operations (Multi-Region) at OYO USA (2019-03 – 2022-09)

• Managed multi-state hotel portfolios exceeding 2,000 rooms.
• Led operational excellence initiatives focused on profitability, guest satisfaction, and brand compliance.

Director of Asset Management at Daly Hospitality Fund Management (2018-06 – 2019-03)

Managed hotel asset performance, financial reporting, and capital planning.

Project Manager – Development & Acquisitions at Daly Hotel Management (2018-01 – 2019-03)

Led hotel acquisition, renovation, repositioning, and development projects.

Regional Supervisor at Daly Hotel Management (2011-05 – 2018-01)

Supervised multi-property hotel operations and mentored General Managers.

General Manager – Hampton Inn

General Manager – Holiday Inn Express

Assistant General Manager – Holiday Inn Express