Brad Lister

Multi-unit operations executive and management consultant with 35 years of experience leading P&L performance, multi-location teams, inventory discipline, service revenue growth, and operational turnarounds. Proven record of significantly increasing net profit, improving inventory turns, reducing turnover, and building accountable, high-performing cultures. Experienced in acquisitions, post-acquisition integration, vendor management, process standardization, and developing general managers and department leaders.

Currently

Co-Founder of B&A Management Consulting, focused on leadership development, operational execution, and performance improvement.

Co-Founder at B&A MANAGEMENT CONSULTING (2026-10 – Present)

Co-founded management consulting practice focused on leadership development, operational execution, manager development, and building cultures of accountability. Advising organizations on process improvement, performance management, and margin protection.

• Partnering with business leaders to strengthen teams, improve operational execution, and drive sustainable performance.
• Guiding principle: Fix the process. Strengthen the people. Improve performance. Protect the margins.

Vice President of Operations at WILLIAMS AUTO GROUP (2023-04 – 2026-09)

Owned full operational and P&L responsibility for sales, service, parts, and inventory across eight high-volume retail locations. Led general managers and department leaders supporting 325 employees while driving profitability, inventory health, process standardization, and cultural accountability.

• Reduced employee turnover by 13% over two years while strengthening leadership capability across the portfolio.
• Increased service and parts gross profit by 22% over 3.5 years through standardized processes and performance management.
• Successfully integrated a newly acquired location and elevated its performance ranking within 18 months.
• Maintained consistent high seven-figure net profit across eight locations.
• Launched or renegotiated 23 vendor agreements, improving cost structure and service levels.
• Reduced inventory aging to under 60 days network-wide and cut obsolete inventory below 8% at seven of eight locations.

General Manager at WILLIAMS TOYOTA OF BINGHAMTON (2022-02 – 2023-04)

Led full store operations—including sales, service, parts, financing, inventory, staffing, and customer experience—for a high-volume retail location following an ownership transition. Recruited, trained, and directed a 60-person team while establishing clear performance expectations and continuous improvement processes.

• Increased inventory turn rate within the first year.
• Improved certified pre-owned and used merchandise performance.
• Delivered a strong net-profit return in the first year under new ownership.
• Built a motivated, accountable team focused on continuous improvement across every department.

General Manager at WILLIAMS HONDA (2010-01 – 2022-02)

Directed full P&L and daily operations across sales, service, parts, financing, administration, and reconditioning. Recruited, trained, and led a 30-person team; managed inventory; and executed sales, marketing, and process-improvement strategies to increase profitability, market share, and customer satisfaction.

• Increased net profit by 800% and grew monthly unit volume from the mid-30s to 85–150 units.
• Restructured the used merchandise department, increasing revenue while reducing reconditioning costs.
• Grew service gross profit 225% and parts gross profit 160% over 12 years.
• Integrated financing and protection products into the sales process, achieving strong penetration rates.
• Achieved top-tier regional and national customer satisfaction rankings.
• Implemented mandatory certification and training systems that improved productivity across all departments.
• Hired and developed internet sales professionals who delivered a 16% close rate.
• Helped build a safety training program that reduced workers’ compensation costs.

General Manager, Special Finance Location at SIMMONS-ROCKWELL, INC. (2008-12 – 2009-12)

Directed full store operations across sales, service, parts, financing, administration, and inventory for a high-volume special-finance retail location selling 60–100 units monthly. Managed 23 employees, inventory purchasing, lender relationships, advertising, and marketing.

• Maintained profitability during a severe economic downturn while reducing overhead by 40% and protecting team morale.
• Built strong relationships with lending partners and manufacturer personnel.

General Manager, Dodge Chrysler Jeep at SIMMONS-ROCKWELL, INC. (2001-10 – 2008-12)

Recruited to launch and manage a start-up retail location with full responsibility for staffing, training, performance management, sales, service, parts, financing, administration, inventory, marketing, and appraisals. Led 32 employees and established operating processes and performance standards from the ground up.

• Achieved elite performance status and averaged 600% of annual planning volume.
• Earned a national scorecard ranking within the top 8%.
• Built an award-winning service department ranked among the top three in the region for customer satisfaction.

Business Manager / Sales Manager, Ford Mercury at SIMMONS-ROCKWELL, INC. (1999-10 – 2001-10)

Managed financing approvals, funding, compliance, deal structure, aftersell product sales, and customer delivery documentation. Partnered closely with the sales team and evaluated credit reports from major bureaus.

• Generated more than $1 million in annual gross profit from financing and protection products for two consecutive years.
• Supported a facility relocation that more than doubled monthly sales volume (from 80–90 units to 180–200 units).

Liberal Arts – RIDER UNIVERSITY (1991-09 – 1992-05)