Brenna Roseth

MBA-trained strategic marketing professional with 7+ years of experience leading integrated digital campaigns, managing enterprise marketing investments, and supporting measurable growth across B2B environments. Brings expertise in paid media, digital analytics, content strategy, sponsorships, and global event execution.

Senior Integrated Marketing Manager - Emerson Electric Co. - Shakopee, MN

(2023-01 - 2025-01)

• Owned and optimized an $800K annual advertising budget across digital, print, email, and third-party channels; reallocated spend using performance data to consistently improve ROI.
• Directed full planning and on-site execution of a $950K global event (Emerson Exchange), coordinating cross-functional teams, vendors, AV, exhibit logistics, and customer-facing programming.
• Scaled LinkedIn paid media from 4,768 to 7,052 monthly clicks while managing 50+ campaigns per month; industry placements consistently generated 20K–30K impressions each.
• Contributed to 40% YoY pageview growth across Measurement Solutions web properties, including 640,701 pageviews and 297,614 sessions in a single month (+9.5% and +7.6% MoM, respectively).
• Developed and maintained customer-facing messaging across 13 product lines and 7 industries to support campaigns, product launches, and thought leadership.
• Integrated social, advertising, SEM, and third-party campaign metrics into centralized funnel reporting dashboards to improve visibility into engagement and pipeline contribution.

Integrated Marketing Manager II - Emerson Electric Co. - Shakopee, MN

(2021-01 - 2023-01)

• Grew a LinkedIn showcase page from zero to ~8,000 followers in one year through targeted organic social programming designed for technical B2B audiences.
• Supported global nurture and newsletter initiatives generating more than 90K monthly unique opens across multiple industry audiences, achieving 25–28% average open rates and 1–5% CTR.
• Completed a full SEO audit and structural refresh of Emerson's 25K-subscriber YouTube channel, improving video discoverability, metadata consistency, and content hierarchy across product groups.

Integrated Marketing Manager I - Emerson Electric Co. - Shakopee, MN

(2019-01 - 2021-01)

• Managed social strategies across enterprise and product marketing channels supporting 200K monthly LinkedIn impressions and sustained engagement growth among technical B2B audiences.
• Evaluated and negotiated advertising partnerships based on performance data, shifting investment toward publications and channels with the strongest audience fit and CTR.
• Produced quarterly performance summaries and comprehensive year-end recaps for marketing leadership, highlighting campaign impact and strategic recommendations.

Marketing Media Specialist - DBS Diversified Brokerage Services - Minneapolis, MN

(2020-01 - 2021-01)

• Managed integrated content calendars across social, email, and web, ensuring brand consistency and on-time campaign delivery.
• Led social media strategy and content creation across multiple platforms to support broker engagement, brand visibility, and lead flow.
• Partnered with sales teams to streamline marketing collateral and improve cross-functional consistency.

Digital Marketing Consultant - King Technology, Inc. - Minnetonka, MN

(2018-01 - 2020-01)

• Conducted competitive digital analysis to inform paid media and content strategy across Facebook and Instagram.
• Managed Amazon Seller Central product listings across multiple SKUs, maintaining brand accuracy and marketplace compliance.

Master of Business Administration (MBA) - Strategic Management - St. Catherine University (2024-01 - 2026-01)

B.S. - Marketing - University of Minnesota – Twin Cities, College of Continued Education and Human Development (2016-01 - 2020-01)