Global VP | CRM, Loyalty & Personalization Leader
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20 years of global experience spanning retail, e-commerce, banking, and restaurant franchises, I’ve built and led high-performing CRM, loyalty, gift card, customer insights, and MarTech teams that drive measurable growth.
Over the past 15 years, I’ve built and scaled four CRM and loyalty organizations from the ground up—transforming them into world-class programs that delivered hundreds of millions in incremental revenue.
Known for being customer obsessed and combining customer insights with data-driven creativity to deliver impactful, test-and-learn marketing. Leveraging AI and predictive modeling to evolve CRM and loyalty strategies, advancing our ability to deliver high-impact, revenue-driving customer experiences.
Recipient of multiple national awards in CRM and loyalty strategic innovation.
Known for building world-class teams, scaling enterprise-wide loyalty programs, and driving measurable business impact, Brett blends data-driven decision making with visionary leadership. His expertise spans customer lifecycle management, omni-channel personalization, retention strategy, and marketing technology.
BS in Management Information Systems
